Google Forms

Includes a selection of pre-made survey templates for different types of surveys.

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Users can make changes to live surveys after they are published.

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data collected within the tool can be exported to another program for additional reporting/analysis.

Includes canned reports that allow users to generate and share accurate survey results.

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Administrators can limit users’ ability to access data and edit content.

Supports privacy compliance and confidentiality standards, such as HIPPA.

Vendor offers access to an audience or panel of respondents.

Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.