Name: Google Tag Manager 360
Author: Google

Help Desk

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Board Management

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Collaboration

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Electronic Signature

Enterprise Generative AI

Internal Communications

Policy Management

Whistleblowing

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Accounting

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Nonprofit Accounting

Finance and Accounting

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Corporate Learning Management

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Cybersecurity Consulting

Email Verification

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Machine Identity Management

Network Performance Monitoring

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Customer Journey Analytics

Email Marketing

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Gamification

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Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Lead Management

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Google Tag Manager 360

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from within a single application without any help from IT.

Tag Management

Google’s mission is to organize the world‘s information and make it universally accessible and useful. 

Since its founding in 1998, Google has grown by leaps and bounds. From offering search in a single language the company now offers dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, the company now has thousands of employees and offices around the world.

Google

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Tag Load Rules

Load rules can use Browser DOM elements

Load rules can use data in 1st Party Cookies

Load rules can use Querystring parameters

Load rules can use JavaScript variables

Load rules can contain date/time constraints

Load rules support multi-part logic

Load rules can use data elements from DMP

Load rules based on channel attribution

Data Management & Integrity

Features related to data management and integrity

Event tracking

The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

Mobile event tracking

The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.

Data distribution management

The software manages the collection and distribution of data among various technologies.

Universal data layer

The software utilizes a set of universal data made available through the browser, server, or HTML content.

Automated error checking

The software automatically detects and alerts users of code errors.

Auto-scanning of pages for un-managed tags

TMS Architecture

Features related to the architecture of the tag management system

Multi-account support

Global support

Uses globally available CDN

Multi-CDN support

Multiple release environments

Single HTTP/HTTPS implementation

Configurable data privacy policies

EU compliance

Ability to self-host

Ability to preview & test before deploying

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Multi-factor authentication

User-level audit trail

Version history

Simple roll-back capabilities

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Tag Management Solutions

Google Tag Manager 360

Overview

What is Google Tag Manager 360?