HCL Unica

HCL Unica Pricing

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HCL Unica Pricing Overview

HCL Unica


What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.


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fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't have

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visualisation but as within any additional module it does come with the IBM price tag. … actual server environments.It is fair to say that it is generally more expensive that its competitors, but it has been proven that costs on implementation … is a lot more cost effective…

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The segmentation process is very helpful. You can segment by field value or query. It also shows the counts for each segment. The merge process can … Unica has improved the list pull process. I have no idea about the cost for implementing Unica.