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HCL Unica Pricing Overview
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What is HCL Unica?
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Offerings
- Does not haveFree Trial
- Does not haveFree/Freemium Version
- Does not havePremium Consulting/Integration Services
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visit https://www.ibm.com/us-en/marketplace/omni-channel-campaign-management
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What is Salesforce Marketing Cloud?
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fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't have
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Acxiom (Marketing and Advertising, 5001-10,000 employees)visualisation but as within any additional module it does come with the IBM price tag. … actual server environments.It is fair to say that it is generally more expensive that its competitors, but it has been proven that costs on implementation … is a lot more cost effective…
Related Quote from Verified User
The segmentation process is very helpful. You can segment by field value or query. It also shows the counts for each segment. The merge process can … Unica has improved the list pull process. I have no idea about the cost for implementing Unica.