Highlight Agile IHUT Platform

Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements.

Highlight’s mission is to help new consumer products succeed in the market. The platform streamlines everything from recruit to data set, including all the logistics of getting product to target consumers. The client dashboard lets brands initiate IHUTs and view responses in real-time, usually within a few days of launch.

Highlight’s clients (including brands like Nestle, P&G, and Estee Lauder) have tested products in early development, blind-tested products against the competition, and benchmarked in-market products for category insight. Well-designed and executed product tests can provide reliable data on a broad range of products.