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INFUSE

Score8.9 out of 10

157 Reviews and Ratings

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

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Categories & Use Cases

Media

INFUSE
INFUSE
INFUSE

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Most Frequent Users

Top 2 industries by verified-review volume.
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

“The results and engagement level of the 4-touch campaign is considered satisfactory.”

— Channel Marketing, Fortra (Enterprises)
Verified Review
#2 most frequent

Information

“They have helped us acquire quality leads from our target accounts.”

— Marketing Campaigns Associate, Atlassian (Enterprises)
Verified Review

INFUSE Reviews

What users are saying about INFUSE.
View all INFUSE reviews

Pros

  • Generation of high-quality leads aligned with target personas
  • Responsive and proactive client communication
  • Dedicated and supportive customer service

Cons

  • Limitations in reporting and analytics granularity
  • Lack of direct API integrations with CRM systems
  • Suboptimal communication and file-sharing workflows

Good intent. Quality Leads. Great to work with.

Incentivized
Justin CunninghamView profile
Dir. Performance Mrkg in Marketing at Esker Inc (201-500 employees)

Use Cases and Deployment Scope

We use Infuse to keep our top-of-funnel fresh within our TAM and to provide our Sales/SDR team with warmer contacts in our key target accounts. Multiple intent sources, along with quality coverage in EMEA and APAC, are crucial for us.

Pros

  • Speed to Launch.
  • Intent sources.
  • Reliability.

Cons

  • Nothing significant.
  • Straight forward service and delivery.
  • Excellent to work with.

Return on Investment

  • Our EMEA SYND lead quality has gone up from previous vendors.

Alternatives Considered

Madison Logic Platform, DemandWorks, ReachMail and TechTarget Lead Generation

Other Software Used

ReachMail, DemandWorks

Guaranteed lead volume

Incentivized
Verified User
Director in Marketing (501-1000 employees)

Use Cases and Deployment Scope

we use INFUSE to generate qualified leads at a guarantee number using our white paper and report as asset downloads and they also run a trip program before passing the leads to us in a share file

Pros

  • Lead gen
  • Customer service
  • ICP Matching
  • Nurture
  • Qualifying questions

Cons

  • Speed of nurturing

Return on Investment

  • MQL volume guarantee
  • Qualifying questions help with quality control

Alternatives Considered

NetLine and Madison Logic Platform

Other Software Used

Madison Logic Platform, Atlassian Confluence, Atlassian Loom

Driving BANT Qualified Leads

Incentivized
Verified User
Manager in Marketing (10,001+ employees)

Use Cases and Deployment Scope

I've used INFUSEmedia to run a BANT demand generation program and the results were very strong. They sent our target audience a survey that's relevant to them based on their job titles. Along with the survey, they ask a series of BANT questions to qualify the lead for us. They did a great job of reaching our target audience and accounts, putting relevant thought leadership content in front of them, and engaging them in a positive way when the programs were managed properly.

Pros

  • Creating content that generates engagement
  • Reaching the right titles at our target accounts
  • Working with us to make sure our needs are met

Cons

  • We've had a couple of leads delivered that were outside of our scope, but they always made good on those.

Return on Investment

  • Quality of leads
  • Cost per leads
  • Lower funnel leads

Alternatives Considered

Integrate Demand Cloud

Other Software Used

Integrate Demand Cloud

Great partners to work with

Incentivized
Verified User
Manager in Marketing (201-500 employees)

Use Cases and Deployment Scope

We partnered with INFUSE to drive lead generation for our Eliminate Print Servers (EPS) campaign, with the goal of increasing lead volume and building pipeline quickly for our SMB/Commercial segment. The insights INFUSE is able to provide is unlike any other third party vendor we have worked with and we plan to use those insights to partner with our Sales team for follow up.

Pros

  • INFUSE is great with communication
  • INFUSE is quick to stand up campaigns
  • Very easy to work with

Cons

  • The dashboard was super easy to use and digest. I don't really have any recommendations for areas of improvement.

Return on Investment

  • It is a little early to tell. We just wrapped up our campaign a little over a month ago and have processes in motion for timely follow up.

Digital Campaign Experience with INFUSE

Incentivized
Verified User
Manager in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

INFUSE assisted with a digital campaign for lead acquisition in Thailand market - it was targeted at mid to enterprise commercial accounts in the Banking and mix industries (2 product lines). We needed sales pipeline and did not have much existing database for follow-up. Provided INFUSE with some campaign criteria and our existing sales and marketing assets to draft outreach digital contents. The expectation is to go through a series of nurturing process to identify marketing qualified leads and increase brand awareness.

Pros

  • Planning, proposal, following up and action plan.
  • Responsibility in producing quality leads/outcome, aligning with client
  • Content creation - digital banners, email copy, nurture contents
  • Mid-point checks, post-campaign report and follow-up cadence

Cons

  • Review client's requirements for realistic outcomes
  • More detailed explanation on how to read the reports
  • N/A

Return on Investment

  • We are still working on the leads - so far within expectation.
  • The results and engagement level of the 4-touch campaign is considered satisfactory.
  • When we queried the lead quality or relevance, the team took serious work to review, analyze and replace/reject accordingly as needed.

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