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INFUSE

Score9.2 out of 10

159 Reviews and Ratings

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

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Categories & Use Cases

Media

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Who Buys & Uses INFUSE

Most Frequent Users

Top 1 industries using INFUSE.

Based on HG Insights installation data
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#1 most frequent

Finance and Insurance

100.0%

1 installation of 1

INFUSE Reviews

What users are saying about INFUSE.
View all INFUSE reviews

Pros

  • Provision of high-quality leads and valuable demand generation
  • Responsive communication and timely check-ins
  • Top-tier customer service focused on client goals

Cons

  • Limited in-platform reporting and analytics features
  • Challenges with integration and transparency of lead data flow
  • Communication and collaboration tools could be improved beyond email

Good intent. Quality Leads. Great to work with.

Incentivized
Justin CunninghamView profile
Dir. Performance Mrkg in Marketing at Esker Inc (201-500 employees)

Use Cases and Deployment Scope

We use Infuse to keep our top-of-funnel fresh within our TAM and to provide our Sales/SDR team with warmer contacts in our key target accounts. Multiple intent sources, along with quality coverage in EMEA and APAC, are crucial for us.

Pros

  • Speed to Launch.
  • Intent sources.
  • Reliability.

Cons

  • Nothing significant.
  • Straight forward service and delivery.
  • Excellent to work with.

Return on Investment

  • Our EMEA SYND lead quality has gone up from previous vendors.

Alternatives Considered

Madison Logic Platform, DemandWorks, ReachMail and TechTarget Lead Generation

Other Software Used

ReachMail, DemandWorks

Guaranteed lead volume

Incentivized
Verified User
Director in Marketing (501-1000 employees)

Use Cases and Deployment Scope

we use INFUSE to generate qualified leads at a guarantee number using our white paper and report as asset downloads and they also run a trip program before passing the leads to us in a share file

Pros

  • Lead gen
  • Customer service
  • ICP Matching
  • Nurture
  • Qualifying questions

Cons

  • Speed of nurturing

Return on Investment

  • MQL volume guarantee
  • Qualifying questions help with quality control

Alternatives Considered

NetLine and Madison Logic Platform

Other Software Used

Madison Logic Platform, Atlassian Confluence, Atlassian Loom

Driving BANT Qualified Leads

Incentivized
Verified User
Manager in Marketing (10,001+ employees)

Use Cases and Deployment Scope

I've used INFUSEmedia to run a BANT demand generation program and the results were very strong. They sent our target audience a survey that's relevant to them based on their job titles. Along with the survey, they ask a series of BANT questions to qualify the lead for us. They did a great job of reaching our target audience and accounts, putting relevant thought leadership content in front of them, and engaging them in a positive way when the programs were managed properly.

Pros

  • Creating content that generates engagement
  • Reaching the right titles at our target accounts
  • Working with us to make sure our needs are met

Cons

  • We've had a couple of leads delivered that were outside of our scope, but they always made good on those.

Return on Investment

  • Quality of leads
  • Cost per leads
  • Lower funnel leads

Alternatives Considered

Integrate Demand Cloud

Other Software Used

Integrate Demand Cloud

Professional insightful flexible and pro-active partner

Verified User
Manager in Marketing (5001-10,000 employees)

Use Cases and Deployment Scope

I utilize INFUSE for the end-to-end execution of the marketing programs. The scope of the use cases varies, from targeted, short-term campaigns to complex, multi-departmental projects, with INFUSE serving as a flexible platform to manage them all effectively.

Pros

  • visibility and reporting
  • bespoke campaigns
  • great targeting and audience reach
  • competence and flexibility of the team

Return on Investment

  • overall engagement with targeted audience
  • cost-per-lead in certain narrow targeted groups
  • quantity and quality of leads

Alessandra Dornos review.

Incentivized
Verified User
Employee in Marketing (501-1000 employees)

Use Cases and Deployment Scope

They are supporting me in acquiring new leads specifically for two different solutions: PPWR and EUDR. I worked with them for the Italian region, but my colleagues in Spain, France, and Germany also worked with Infuse. The leads they provide are well qualified and respond to our requests. Infuse also provided insights I would like to use in the next campaign.

Pros

  • Helpful
  • Reactive
  • Proactive

Cons

  • Italian localization of messages.

Return on Investment

  • CPL reasonable.

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