Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.
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TechTarget Priority Engine
Score 9.4 out of 10
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Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
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Pricing
INFUSE
TechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
INFUSE
TechTarget Priority Engine
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
INFUSE crafts demand programs on a cost per lead (CPL) basis. No subscription or setup fees.
The Infuse account team is very helpful in creating a package of activities to suit campaign requirements. They're quick to set up the campaigns and responsive to questions and requests, which is appreciated. I like their nurturing capabilities, so we can continue to nurture initial interest and ensure the reporting is detailed. I would say that even with multiple touches by individuals, we don't yet see any further engagement from the individuals, but we understand this is high level. Their content analysis was helpful, and the recommendations for new content to help plug gaps were comprehensive.
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
I've often had to pitch/sell content syndication to clients who have very limited understanding of what it is or how it works. My INFUSEmedia team has been helpful in creating collateral as needed to support this but I think additional, standard resources in the INFUSEmedia library could be helpful
INFUSE was able to get our campaigns up and running, allowing us the ability to migrate qualified leads down to our sales team. INFUSE also went a step above, by providing call scripts and prescribed touchpoints along the qualifing journey, allowing our sales teams more time to schedule follow-up meetings and create opportunities that generated potential review.
Luckily, we haven't had to submit too many support tickets. For the few tickets we have had to submit, the support team was able to send us updates right away. They were very well-versed in our issues and worked with our third-party vendors on our integration issues. We had a very pleasant experience working with their support team.
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
We frequently change up our vendors and rotate through. Compared to BrightTALK we found INFUSEmedia delivered higher-quality leads and was easier to work with at a far better price. DemandScience and INFUSEmedia are fairly level when compared with each other
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
