INFUSE vs. TechTarget Priority Engine

I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
• Program Offers - Able to cater proposals to different client expectations.
• Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
• When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.

Incentivized

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.

Incentivized

Very easy to use. The documentation to connect our tools is very well done.

Incentivized

The team is cohesive and efficient. Everyone at INFUSEmedia is happy to help and support regardless of our account owner to resolve any new queries or issues that may arise. The communication is second to none and we don't have a long wait before we receive a response to last minute requests, which is imperative in the ever changing atmosphere of agency.

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

We frequently change up our vendors and rotate through. Compared to BrightTALK we found INFUSEmedia delivered higher-quality leads and was easier to work with at a far better price. DemandScience and INFUSEmedia are fairly level when compared with each other

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Because it's content syndication, it's fixed CPL so it's easy to forecast demand and return
• A lot of leads generated are raw so they don't usually get to pipeline stage until at least 2 quarters, it's a long game for us
• High quality job titles, however like any CS provider, need to double check the titles to ensure the job titles generated are correct

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized