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pharosIQ

Score8.2 out of 10

44 Reviews and Ratings

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What is pharosIQ?

pharosIQ is a provider of first-party intent-driven lead and demand generation solutions, delivering insights and demand for B2B organizations’ sales and marketing success.

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Categories & Use Cases

Videos

Most Frequent Users

Top 2 industries by verified-review volume.
View all Reviews
#1 most frequent

Professional, Scientific, and Technical Services

“Campaign influence of pipeline generation (5x ROI)”

— Senior Field Marketing Manager, Medius
Verified Review
#2 most frequent

Information

“We struggled getting lead quality that our sales team approved of.”

— Marketing Manager, Nintex
Verified Review

pharosIQ Reviews

What users are saying about pharosIQ.
View all pharosIQ reviews

Pros

  • Strong communication and responsiveness from the pharosIQ team
  • Generation of high-quality leads
  • Operational efficiency and quick turnaround times

Cons

  • Limited reporting and data insight capabilities
  • Desire for more 'buyer-ready' leads
  • Mixed lead engagement and conversion rates post-acquisition

Invaluable asset for a small marketing team

Incentivized
Arlene Covarrubias
Marketing Director in Marketing at Sehi Computer Products (11-50 employees employees)

Use Cases and Deployment Scope

We have partnered with pharosIQ on various marketing activities through HP marketing. They've worked on digital marketing, email marketing and telemarketing activities for us. As a small company, I've relied on pharosIQ to tackle larger, more complex marketing activities that we don't have the bandwidth or full expertise to take on.

Pros

  • Regular and clear email communication and follow up
  • Professional looking marketing assets
  • Can adapt programs to fit my marketing needs

Cons

  • If doing a lot of campaigns with them, can get a bit overwhelming working with different reps
  • Would be nice to have a central location for assets, instead of having to find through emails

Return on Investment

  • We have gotten the # of appointments or leads as itemized during the SOW.
  • If we get a bad lead or missed appointment, they will replace the lead with no issue.
  • The leads we have gotten from our campaigns are good/quality leads

Usability

Successful Telesales Partnership

Incentivized
Tatiane BonaldiView profile
Partner Marketing Manager in Marketing at Dell (10,001+ employees employees)

Use Cases and Deployment Scope

PharosIQ support us in lead generation campaigns for our channels and distributors, where we have clear pipeline generation goals. They have a highly qualified team focused on delivering results.

Pros

  • A focused and results-oriented team committed to delivering the expected outcomes of the campaign.
  • Extensive knowledge in technology, which helps us generate the right opportunities
  • The team’s commitment to the project.

Cons

  • Bringing new action ideas for the customer bases engaged during the campaigns

Return on Investment

  • Excellent campaign management and results tracking with a focus on return on investment

Usability

PharosIQ BANT Campaigns

Incentivized
Verified User
Manager in Marketing (5001-10,000 employees employees)

Use Cases and Deployment Scope

One of the main issues in our sales + marketing engine was the lack of SDRs/BDRs and proper qualification following BANT criteria. Our engine relied almost solely on Account Executives following up on inbound leads. If outbound prospecting was done, it was done by them, not BDRs. PharosIQ's team helped us by using their resources and qualified leads across the UK, Benelux, Nordics, and DACH markets.

Pros

  • Lead delivery
  • Reporting and ownership mindset
  • Friendly staff

Cons

  • Better EOQ, end of campaign reporting
  • More discussions on what products are gathering most attention from the SDR/BDR perspective

Return on Investment

  • Positive: activity to our Account Executives
  • Negative: low MQL to Opp conversion
  • Negative: ROI wasn't there in terms of closed won opportunities

Usability

Demand gen nimble provider.

Incentivized
Verified User
Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

PharosIQ helps our organization identify prospective customers based on third-party engagement. It provides valuable visibility into buyer behavior and access to data that would not otherwise be available to us. The data we receive helps us identify the right targets for nurture programs and ensures we deliver the right leads to our sales organization at the right time.

Pros

  • Provides high quality prospective buyers contact data.
  • The team is highly responsive to requests and adjustments.
  • The team is great at providing suggestions for improvement.

Cons

  • Similar vendors provide a safe portal to access data at all times.
  • Similar vendors provide a weekly report with cumulative, net-new, and percentage-to-goal metrics.

Return on Investment

  • Lead quality.

Usability

Alternatives Considered

TechTarget Lead Generation

Other Software Used

TechTarget Lead Generation, Foundry ABM

Good to get into target account list still needs a lot of nurture after leads are delivered

Incentivized
Verified User
Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

We used pharosIQ to generate more enterprise leads for our business. We gave them a target account list and we were able to have them call into it and we paid per lead for the leads that they sent back. We focused on our enterprise level customers and it was an extension of our current SDR team.

Pros

  • Account List Targeting
  • Reasonable Pricing
  • Hands-On Support

Cons

  • Transparency in Lead Qualification Process
  • Speed to First Lead
  • Integration with CRM

Return on Investment

  • Increase in ABM Target MQLs
  • Negative ROI so far, but may change based on how deals progress
  • Larger Lead Pool for SDR team to work

Usability

Alternatives Considered

Buyer Discovery by Gartner Digital Markets and Madison Logic Platform

Other Software Used

HubSpot CRM

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