InGo

InGo is a referral marketing platform developed by InGo, Inc. that aims to assist businesses in driving more referrals, increasing customer retention, and reducing marketing costs. According to the vendor, InGo allows companies of all sizes to leverage their community and amplify their marketing efforts. It is utilized by various professionals and industries, including event organizers, marketing professionals, sales professionals, business development professionals, as well as associations and non-profit organizations.

Key Features

Community Referral Marketing: According to the vendor, InGo enables businesses to amplify the reach of their experiences by notifying their community when their connections download white papers, attend events, or participate in other experiences. This feature is said to help increase engagement, generate more leads, and drive growth.

Grow Your Community: The vendor claims that InGo helps businesses decrease their cost to acquire new customers by turning existing customers into advocates who refer their connections. They say this feature allows businesses to continuously grow their community and increase their reach and influence in the market.

Track Growth and Performance: InGo provides detailed tracking and analytics to measure the growth and performance of each advocate, click, and acquisition, according to the vendor. They state that this feature allows businesses to understand the ROI of their referral marketing efforts and make adjustments to maximize their results.

Get 3X More Event Attendees: According to the vendor, InGo helps businesses increase event attendance by enabling current attendees to influence others through community referral marketing. They claim this feature allows businesses to expand their audience and create a buzz around their events, leading to higher attendance rates.

Automate Messaging to Registrants: InGo offers a messaging automation feature that, according to the vendor, allows businesses to customize email messaging and cadence to their event attendees. They state that by automating the messaging process, businesses can save time and effort while ensuring effective communication with their registrants.

Manage Event Performance: InGo provides a comprehensive event performance management feature, according to the vendor. They claim that businesses can review important event metrics, access growth widgets, and invite connections, enabling them to make data-driven decisions to enhance attendee experience and drive better results.

Easy Installation with Widget Snippets: InGo offers easy installation with widget snippets that can be embedded in the registration flow of a company's website, according to the vendor. They state that this feature ensures a smooth implementation of InGo and enables businesses to leverage its referral marketing capabilities without significant technical challenges.

Integration with Leading Event Management Solutions: InGo integrates seamlessly with leading event management and content marketing solutions, according to the vendor. They claim that businesses can leverage their existing systems and enjoy the flexibility InGo offers, even if integration is not required.