Hard pass on Insightly Marketing
Use Cases and Deployment Scope
Marketing automation, with a focus on email comms. We do email blasts, journeys for onboarding, and event participation transactional emails. We use it lightly for landing pages. I believe It’s a challenge to do much more with Insightly. We’re in the process of switching to a more robust tool.
Cons
- In my opinion, Journeys have very limited trigger and response capabilities
- Allowing HTML options for landing pages
- Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
- List management - uploads, reducing duplicates, general hygine
- UI - it’s very hard to know where to click or how to do something new, in my opinion.
Likelihood to Recommend
I’ve used Marketo, Hubspot, Eloqua, and have seen many demos of Pardot. In my opinion, Insightly doesn’t do much more than send emails (and sometimes even struggles with that) and yet is the cost of the other solutions on the market. In my opinion, I’ve seen no product improvements in the year I’ve been using it, no sign of a roadmap, and no interest from the team on making improvements or even gathering feedback. In my opinion, I would hazard a guess no one on their product team has ever worked in marketing. I believe The fact that the company is doing a reviews generation campaign shows how blind they are to user feedback - In my experience, I don’t know a single marketer who has had a positive experience. I believe One look at their “marketplace” with so few integrations tells you how little focus their is on solving the needs of marketers and also that the market is ignoring Insightly.
