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IZEA Reviews and Ratings

Rating: 9 out of 10
Score
9 out of 10

Community insights

TrustRadius Insights for IZEA are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Useful Vizsearch Feature: Many users have found the vizsearch feature of IZEA's Unity Suite to be very useful, allowing them to discover influencers posting about specific topics or themes. They appreciate being able to apply filters to their search, making it easier to find relevant content.

Wide Range of Influencers: The variety of influencers available within the platform has been appreciated by users, giving them a wide range of options to choose from. This allows them to find influencers that align with their brand and target audience.

All-in-One Platform: Users have praised IZEA for helping them discover and organize their influencer database all in one place. They specifically mention loving the ability to compensate creators directly on the platform, saving time and simplifying the process.

Reviews

4 Reviews

Great tool for marketing

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

IZE is an influencer marketing solution that is giving amazing services and dragging me towards success. The platform handles all aspects of influencer marketing such as social media influencer finding, collaboration, distribution, payments, and campaign effectiveness tracking. I have always loved using IZEA whenever I wanted to discover new influencers. We had used previous tools as well but they were just good for basic searches.

Pros

  • IZEA has changed the overall game of influencer marketing.
  • IZEA is so much more popular than any of its major players in the market.
  • IZEA is the best way to identify appropriate influencers for influencer marketing and this software has overall solved the main hassle and problem of everyone.
  • It is a wonderful tool that provides effective services.

Cons

  • There are certain problems with IZEA as well like it seems that half of the influencers I need are only here at IZEA. Also, every once and a while, the search functionality just freezes on me which is another con I have felt a lot.
  • Other than that, the interface functionality is not as smooth as it could be to provide the optimal user experience. Also, they do not have every influencer in their system which is a con that can miss important opportunities.

Likelihood to Recommend

Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field.

AC
Alex Charles
Senior Software Engineer, AVP in Engineering at MUFG (10,001+ employees)
Vetted Review
IZEA
2 years of experience
View profile

IZEA influencer marketing is a helpful tool

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use IZEA for influencer marketing and social media as a whole. We have used it to try and connect with influencers and be able to contact them and reach out, as well as negotiate with the influencers for projects.

Pros

  • It definitely helps you search for influencers way faster than any other service.
  • It also is not too expensive compared to other options out there.
  • Customer service team is awesome and always can answer questions.

Cons

  • The site is not as user friendly as other options out there.
  • Not as much support from the influencer side from what I have heard.

Likelihood to Recommend

[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.

VU
Verified User
Strategist in Marketing (11-50 employees)
Vetted Review
IZEA
2 years of experience

Great influencer discovery tool!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I have loved using IZEA for discovering new influencers. Our previous tool was great for basic searches to track down contact information, follower numbers, and high-level topics, but didn't come close to the demographic details provided by IZEA. It is the best way to identify appropriate partners for a program!

Pros

  • Detailed demographic details about an influencer's audience.
  • Tools to search by certain topics and keywords.
  • Great ways to discover new influencers.

Cons

  • Every once and a while, the search functionality will freeze on me.
  • It seems like IZEA has half of the influencers that I need data for.

Likelihood to Recommend

This is going to be an ideal option for marketers that want to discover new influencers based on very specific criteria and topics. It cuts the research time by a lot! It's not always the best way to track down existing influencer follower numbers (only about half of the ones I look up are in there).

VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
IZEA
1 year of experience

Review for IZEA Database Services Specific to Influencer Identification

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

We use it as a tool to identify influencers that may be a fit for our programs.

We selected it because it was the most cost effective that we could see within the industry.

Pros

  • Audience demographics
  • Identify influencers by location
  • Ability to click out to influencers social platforms

Cons

  • The interface functionality isn't as smooth as it could be.
  • They don't have every influencer in their system and I think they should actively update this.

Likelihood to Recommend

I think it's a great option for agencies or brands when they need an affordable solution for identifying influencers. If a company or agency has more money, I'd recommend a platform that is more user-friendly and is similar to the way MuckRack actively updates and improves their platform. IZEA could use a little of attention on improvements.

KF
Kaila Fiske
Senior Strategist in Marketing at Haberman (11-50 employees)
Vetted Review
IZEA
1 year of experience