Name: IZEA
Rating: 9 (6 reviews)
Author: IZEA

Overview

What is IZEA?

IZEA headquartered in Winter Park offers their enterprise influencer marketing suite of applications and service, including IZEAx Discovery for locating influencers and content creators, the IZEAx Unity Suite for influencer location and content management, and managed service if desired.

Great tool for marketing

Rating: 9 out of 10

August 2, 2021

IncentivizedVetted ReviewVerified User

IZE is an influencer marketing solution that is giving amazing services and dragging me towards success. The platform handles all aspects of influencer marketing such as socia...

Alex Charles

Engineer - Engineering

Senior Software Engineer, AVP

MUFG

2 years of experience

IZEA influencer marketing is a helpful tool

Rating: 9 out of 10

June 14, 2021

IncentivizedVetted ReviewVerified User

We use IZEA for influencer marketing and social media as a whole. We have used it to try and connect with influencers and be able to contact them and reach out, as well as neg...

Verified user

Strategist

2 years of experience

Great influencer discovery tool!

Rating: 9 out of 10

December 4, 2019

IncentivizedVetted ReviewVerified User

I have loved using IZEA for discovering new influencers. Our previous tool was great for basic searches to track down contact information, follower numbers, and high-level top...

Verified user

Manager

1 year of experience

Review for IZEA Database Services Specific to Influencer Identification

Rating: 5 out of 10

November 12, 2019

IncentivizedVetted ReviewVerified User

We use it as a tool to identify influencers that may be a fit for our programs. We selected it because it was the most cost effective that we could see within the industry.

Kaila Fiske

Strategist - Marketing

Senior Strategist

Haberman

1 year of experience

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Pricing

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IZEA

N/A

Unavailable

What is IZEA?

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Tech Details

What is IZEA?

IZEA Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Reviews From Top Reviewers

June 5th 2024

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Business Problems Solved
Pros
Cons
Recommendations

IZEA Unity Suite is a versatile platform that has been highly valued by users for its ability to streamline influencer programming. Users have reported that the platform has significantly improved their influencer marketing efforts by ensuring consistent messaging and execution across campaigns with multiple influencers. This has led to increased brand awareness, product consideration, and conversion programs for clients. The platform also assists agencies in leveraging influencer marketing as a strategic asset, allowing them to connect with target groups of people in a timely and cost-efficient manner. By monetizing influencer channels and expanding reach, IZEA Unity Suite proves to be an invaluable tool for driving successful influencer campaigns.

One of the most praised aspects of IZEA Unity Suite is its ability to simplify the process of finding and connecting with quality and on-brand influencers. Users have found this feature extremely helpful in saving time on influencer searches and engaging with ready-to-engage influencers. With the assistance of IZEA representatives, users can easily build projects and reach out to influencers, increasing their chances of successful collaboration. Additionally, the platform removes the manual nature of influencer marketing work by automating tasks such as outreach, contracting, content management, and payments.

Another notable benefit of using IZEA Unity Suite is its centralized hub for influencer programs. This solves the problem of handling payments with influencers by making it more cost-effective and efficient. Furthermore, users can acquire social media content from influencers and access data about their promoting platforms for client presentations. The platform also facilitates budgeting, communication, and deadline management for freelancers, improving overall efficiency and organization.

While some users have had positive experiences with IZEA Unity Suite, earning extra income and effectively managing freelance work, others have encountered inefficiencies and lack of brand connections. Nonetheless, IZEA remains a cost-effective solution for influencer marketing needs, offering comprehensive services such as influencer finding, collaboration, distribution, payments, and campaign tracking. Users appreciate the platform's ability to discover new influencers and provide detailed demographic information to identify appropriate partners for their programs. Overall, IZEA Unity Suite has proven to be a valuable tool for businesses and agencies looking to optimize their influencer marketing efforts, streamline processes, and achieve successful campaign outcomes.

Useful Vizsearch Feature: Many users have found the vizsearch feature of IZEA's Unity Suite to be very useful, allowing them to discover influencers posting about specific topics or themes. They appreciate being able to apply filters to their search, making it easier to find relevant content.

Wide Range of Influencers: The variety of influencers available within the platform has been appreciated by users, giving them a wide range of options to choose from. This allows them to find influencers that align with their brand and target audience.

All-in-One Platform: Users have praised IZEA for helping them discover and organize their influencer database all in one place. They specifically mention loving the ability to compensate creators directly on the platform, saving time and simplifying the process.

Inconsistent Messaging: Some users have experienced issues with the in-platform messaging, such as messages disappearing or not receiving notifications about new messages. This has caused frustration and hindered communication between users.

Unintuitive Features: Certain features and functionality of the platform have been found to be unintuitive by reviewers, particularly difficulties in adjusting deliverable due dates or publication dates. This has made it challenging for users to effectively manage their campaigns.

Lack of B2B Influencers: Users have expressed a desire for more options when it comes to B2B influencers, hoping for a larger pool of influencers in this category as the platform continues to grow.

Users commonly recommend the following actions regarding IZEA:

Taking tutorial training and onboarding is important when starting to use the platform.
Strategizing influencer campaigns before choosing a tool, with IZEA being great for smaller influencer campaigns.
Researching platform tools to ensure they meet their needs as users were not receptive to ending the partnership if the platform did not fulfill their requirements.

Overall, users recommend taking tutorial training and onboarding, strategizing influencer campaigns beforehand, and researching platform tools to ensure compatibility with their needs.

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Great tool for marketing

Rating: 9 out of 10

Incentivized

August 02, 2021

Alex Charles

Senior Software Engineer, AVP

MUFG (Financial Services, 10,001+ employees)

Vetted Review

Verified User

2 years of experience

View profile

Use Cases and Deployment Scope

IZE is an influencer marketing solution that is giving amazing services and dragging me towards success. The platform handles all aspects of influencer marketing such as social media influencer finding, collaboration, distribution, payments, and campaign effectiveness tracking. I have always loved using IZEA whenever I wanted to discover new influencers. We had used previous tools as well but they were just good for basic searches.

Pros

IZEA has changed the overall game of influencer marketing.
IZEA is so much more popular than any of its major players in the market.
IZEA is the best way to identify appropriate influencers for influencer marketing and this software has overall solved the main hassle and problem of everyone.
It is a wonderful tool that provides effective services.

Cons

There are certain problems with IZEA as well like it seems that half of the influencers I need are only here at IZEA. Also, every once and a while, the search functionality just freezes on me which is another con I have felt a lot.
Other than that, the interface functionality is not as smooth as it could be to provide the optimal user experience. Also, they do not have every influencer in their system which is a con that can miss important opportunities.

Likelihood to Recommend

Altogether, I feel that IZEA’s various packages are well suited for small businesses who are exclusively looking for help in the influencer space to large enterprises managing large brand and campaign portfolios. In my opinion, IZEA is an ideal option for marketers who want to discover new influencers based on some set and specific criteria. This has cut the research time a lot which is very important. I feel that this is a great tool for influencer marketing and can be helpful for in the field.

Return on Investment

IZEA is a great tool for influencer marketing and it has some great benefits for everyone related to influencer marketing.
It is a great and affordable way to discover new influencers from different backgrounds so easily and swiftly at your fingertips.
Cost effective platform.
The software has an innovative way to promote products and expand the market in a safe way. IZEA has a large network that makes you connect to new and different people just at your fingertips.

Alternatives Considered

It is a better solution than others available in the market. There are some options in the software regarding detailed demographic information which makes you find the most desirable and appropriate influencers [for] your need. Moreover, I am highly satisfied with the interface that IZEA offers us; it is so easy to manage and it is also very trustworthy.

Other Software Used

Palo Alto Panorama, OneLogin, McAfee Web Gateway

Review for IZEA Database Services Specific to Influencer Identification

Rating: 5 out of 10

Incentivized

November 12, 2019

Kaila Fiske

Senior Strategist

Haberman (Marketing and Advertising, 11-50 employees)

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

We use it as a tool to identify influencers that may be a fit for our programs.
We selected it because it was the most cost effective that we could see within the industry.

Pros

Audience demographics
Identify influencers by location
Ability to click out to influencers social platforms

Cons

The interface functionality isn't as smooth as it could be.
They don't have every influencer in their system and I think they should actively update this.

Likelihood to Recommend

I think it's a great option for agencies or brands when they need an affordable solution for identifying influencers. If a company or agency has more money, I'd recommend a platform that is more user-friendly and is similar to the way MuckRack actively updates and improves their platform. IZEA could use a little of attention on improvements.

Return on Investment

It's a nice way for us to share deeper influencer insights with clients like location and audience information.
I like being able to provide an average engagement rate for the influencer as more clients care about that.

Alternatives Considered

We've taken a look at many other options like Tap Influence, but couldn't justify spending over $10,000 a year when that's a cost as an agency that we have to eat. We needed a more affordable solution. That said, Tap Influence is definitely better, easier to use, and has higher quality influencers.

Support Rating

I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.

Other Software Used

TrendKite, Cision Communications Cloud

IZEA influencer marketing is a helpful tool

Rating: 9 out of 10

Incentivized

June 14, 2021

Verified User

Strategist in Marketing

Hospitality Company, 11-50 employees

Vetted Review

Verified User

2 years of experience

Use Cases and Deployment Scope

We use IZEA for influencer marketing and social media as a whole. We have used it to try and connect with influencers and be able to contact them and reach out, as well as negotiate with the influencers for projects.

Pros

It definitely helps you search for influencers way faster than any other service.
It also is not too expensive compared to other options out there.
Customer service team is awesome and always can answer questions.

Cons

The site is not as user friendly as other options out there.
Not as much support from the influencer side from what I have heard.

Likelihood to Recommend

[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.

Return on Investment

Influencer marketing has helped us generate more revenue for ourselves or clients.
Software is not too expensive so cost is not too high.
Helps keep us efficient by streamlining social processes.

Alternatives Considered

TapInfluence

We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.

Great influencer discovery tool!

Rating: 9 out of 10

Incentivized

December 04, 2019

Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

I have loved using IZEA for discovering new influencers. Our previous tool was great for basic searches to track down contact information, follower numbers, and high-level topics, but didn't come close to the demographic details provided by IZEA. It is the best way to identify appropriate partners for a program!

Pros

Detailed demographic details about an influencer's audience.
Tools to search by certain topics and keywords.
Great ways to discover new influencers.

Cons

Every once and a while, the search functionality will freeze on me.
It seems like IZEA has half of the influencers that I need data for.

Likelihood to Recommend

This is going to be an ideal option for marketers that want to discover new influencers based on very specific criteria and topics. It cuts the research time by a lot! It's not always the best way to track down existing influencer follower numbers (only about half of the ones I look up are in there).