Review for IZEA Database Services Specific to Influencer Identification
November 12, 2019

Review for IZEA Database Services Specific to Influencer Identification

Kaila Fiske | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with IZEA

We use it as a tool to identify influencers that may be a fit for our programs.
We selected it because it was the most cost effective that we could see within the industry.

Pros

  • Audience demographics
  • Identify influencers by location
  • Ability to click out to influencers social platforms

Cons

  • The interface functionality isn't as smooth as it could be.
  • They don't have every influencer in their system and I think they should actively update this.
  • It's a nice way for us to share deeper influencer insights with clients like location and audience information.
  • I like being able to provide an average engagement rate for the influencer as more clients care about that.
We've taken a look at many other options like Tap Influence, but couldn't justify spending over $10,000 a year when that's a cost as an agency that we have to eat. We needed a more affordable solution. That said, Tap Influence is definitely better, easier to use, and has higher quality influencers.
I don't have much to add here as I haven't needed team support. I do know our access to customer service is limited with the type of account that we have.

Do you think IZEA delivers good value for the price?

Yes

Are you happy with IZEA's feature set?

Yes

Did IZEA live up to sales and marketing promises?

Yes

Did implementation of IZEA go as expected?

Yes

Would you buy IZEA again?

Yes

I think it's a great option for agencies or brands when they need an affordable solution for identifying influencers. If a company or agency has more money, I'd recommend a platform that is more user-friendly and is similar to the way MuckRack actively updates and improves their platform. IZEA could use a little of attention on improvements.

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