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Manago AI

Score8.5 out of 10

43 Reviews and Ratings

What is Manago AI?

Manago AI (formerly SALESmanago) is an e-commerce marketing automation platform that combines a Customer Data Platform (CDP), multichannel Marketing Automation, and algorithmic personalization. The platform consolidates transactional data, real-time website behavior, predictive scoring, and consent tracking into unified customer profiles, enabling digital commerce and retail organizations to execute automated lifecycle campaigns across digital messaging and on-site channels.

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Manago AI
Manago AI
Manago AI

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Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.1

  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 8

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 8.6

Areas for Improvement

  • Social sharing and campaigns

    Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

    Category average: 6.7

  • Event/webinar marketing

    Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

    Category average: 7.8

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 8.1

Who Buys & Uses Manago AI

Good for your 1st steps in MA.

Use Cases and Deployment Scope

We use SALESmanago to help our clients build their own customer bases and manage communication on their own media channels. Right now, our client is focused on improving their paid media campaigns using 1st-party data they gather in SALESmanago. Thanks to the Facebook Ads integration, it's all possible, and we're seeing improvements in those campaigns.

Pros

  • Possibility to create multichannel marketing automation scenarios.
  • API documentation.
  • Support

Cons

  • Workflow analysis.
  • Segmentation builder.
  • Data transparency.

Return on Investment

  • Well educated users.
  • More engaged users.
  • Optimized paid media campaigns.

Usability

Alternatives Considered

Synerise and Klaviyo

Other Software Used

Synerise

Better CDP Platform to improve your marketing process.

Use Cases and Deployment Scope

We use Salesmanago to improve our marketing process, helping us implement campaigns more effectively to capture and engage potential and current customers. The main focus we address with Salesmanago is to interact with customers across different communication channels and direct them to our website or landing pages where the sale may be concluded.

Pros

  • Captures leads.
  • Engagement of current customers.
  • Statistic to improve our process.
  • Integration with many communication channels.

Cons

  • B2B approach.
  • Improve WhatsApp possibilities.

Return on Investment

  • ROI
  • Sales
  • Process improvements.

Usability

Easy to use, with many powerful functionalities!

Use Cases and Deployment Scope

SALESmanago is a tool I use on a daily basis, serving clients (mainly e-commerce) from various industries. The main problems we manage to solve are usually: lack of effective recovery of abandoned carts, lack of database segmentation, and poor personalization of communication. Thanks to SALESmanago, we usually solve all three of these main problems in a very short time.

Pros

  • Possibility to create advanced, multichannel marketing automation scenarios.
  • Possibility to combine behavioral, purchasing and declarative segmentation of database.
  • Very good documentation that makes API integration easy.

Cons

  • Pop-up wizards needs to be updated.
  • Number of fields (20), and field limit (255 characters) in external events.
  • Workflow analysis is not detailed enough if you have more than one email in scenario.
  • Sending data from SALESmanago directly to Looker Studio should be easier.

Return on Investment

  • More ROI for all my clients
  • Well segmented database
  • Well recognized target groups

Usability

Maximize efficiency and personalization in an intuitive tool.

Use Cases and Deployment Scope

We use SALESmanago to consolidate a wide range of customer data in one centralized platform, enabling us to create highly personalized communications tailored to their specific needs. This tool addresses the critical business challenge of fragmented customer insights, streamlining data management and enhancing our ability to deliver targeted, relevant messaging. The result is improved customer engagement and a significant boost to our marketing efficiency.

Pros

  • friendly implementation
  • ease of use
  • intuitive tools

Cons

  • configuration with other platforms
  • more ready-made templates

Return on Investment

  • The product had a positive impact on the company's development

Usability

Alternatives Considered

edrone

User friendly tool with good customer support

Use Cases and Deployment Scope

I use SalesManago on a daily basis, primarily for marketing emails, customer support via live chat, lead gathering and nurturing, and minor website personalizations with pop-ups and web notifications.I find SalesManago to be a good and reliable tool with a flat learning curve.

The email builder is simple to use, with a good analytics panel. Pre-made templates can be found for free or at a certain cost, and HTML templates can be imported.

The live chat tool allows instant communication with customers. If the customer is no longer online, it is possible to communicate with them via their personal contact info from their account.

SalesManago also offers its customers the possibility to use pop-ups and notifications on the website. I'd like the pop-ups to be a bit more customizable, but apart from that, they work fine. Pop-ups can be scheduled on specific days, webpages, user groups, or actions on the website.

I found the support team to be fast and always available for any questions I had. When starting to use SalesManago, I received an in-depth introduction to all the tools and services available to me. We now have a monthly meeting with the support team for any kind of request.I found the support team to be fast and always avalaible for any question I had.

Pros

  • Email Automation

Cons

  • The web pop-ups editor should allow more customization options.

Return on Investment

  • Easier customer support via Live Chat