Bloomreach

Score9.2 out of 10

334 Reviews and Ratings

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Bloomreach

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What is Bloomreach?

Key capabilities and features

Categories & Use Cases

Media

Screenshot of Funnels that simplify targeting.

Screenshot of Retention-based insights about impact of changes in a product and the impact of major marketing campaigns.

Screenshot of Web layers with A/B testing.

Screenshot of The drag and drop campaign editor.

Screenshot of The WYSIWYG Email editor & Fully customisable Email templates.

Screenshot of The CRM with 360° customer behaviour history.

Screenshot of A single customer view detail.

Screenshot of Bloomreach Engagement performance analytics dashboard.

Screenshot of The asset manager, and templates.

Screenshot of The Experience manager - banner.

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Screenshot of Funnels that simplify targeting.

Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.1
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9

Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.5
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1

Most Frequent Users

Top 3 industries using Bloomreach.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Retail Trade

19.2%

264 installations of 1,372

“Effective personalisation tools to help grow revenue”
— Senior CRM Coordinator, OFFICE SHOES (Enterprises)

#2 most frequent

Professional, Scientific, and Technical Services

12.8%

175 installations of 1,372

#3 most frequent

Manufacturing

9.1%

125 installations of 1,372

“Revenue Lift for Push Notifications”
— CRM Manager, Oh Polly (Mid-sized Companies)

Pros

Robust segmentation features for precise audience definition based on behavior and preferences
Deep personalization options, including low-code solutions and dynamic content blocks
Ability to generate highly personalized product recommendations based on user profiles

Cons

Reporting and dashboard functionality requires more options for export, scheduling, and pre-made templates
Steep learning curve and a need for more comprehensive, hands-on training
User interface can be complex and less intuitive for average users

Katie Harrower

CRM & Content Manager in Marketing at Artfinder (11-50 employees)

Use Cases and Deployment Scope

We use Bloomreach for sending newsletters and automated CRM emails, basket reminders, post purchase emails and more. We also use it for onsite features like sign up banners, discount banners and even building our own landing pages using their Experiments feature. Bloomreach is especially useful for us thanks to its AI features including personalised recommendations and integration with Claude.

Pros

Personalised recommendations
AI integrations
Visual email builder
Live chat support

Cons

Code editor is a little clunky

Return on Investment

Increased revenue from email channels
Better understanding of attribution
Customer journeys and funnels

Pedro Gutierrez

Lead Developer in Engineering at Telus (1001-5000 employees)

Use Cases and Deployment Scope

We are using Bloomreach Content / XM 16 as of now. The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability. Internationalization has been the most appreciated win as our contributors have a content system that easily makes content available in many languages. Also making use of things like translation plugins which we customized taking advantage of the smart translation plugin design already in place. Performance is also really good as we followed the guidelines and the advice from Bloomreach support. The usability is great in every aspect from our contributors to our end-users.

Pros

Extension points make easy to implement customer requirements.
Support team is awesome. The most helpful team I've worked with when calling for help.
Maintenance.
Scalability. Existings plugins, the possibility to extend them and to even customize them in edge cases

Cons

Lucene indexing phase, when starting from scratch, can take a really long time if the content quantity is large.
Apache Wicket makes debugging errors a nightmare on occasion in the frontend.
A solution to create document types that are complex and maintainable.

Return on Investment

End-user content feedback is really good.
Content contributors' lives are easier with additional plugins.

Other Software Used

Amazon S3 (Simple Storage Service), Amazon EC2 Auto Scaling, Amazon EventBridge, GitHub

Adriana Danielovic Hgfeldt

eCommerce manager in Marketing at Life Extension Europe (11-50 employees)

Use Cases and Deployment Scope

We've been using Bloomreach as our CDP for sending out campaign emails, flows, as well as transactional emails. Moreover, we've been treating it as a source of truth for the data, for getting information on our customer base and their purchase patterns.

Pros

cluster segmentation
lead qualification
data collection

Cons

it can be too complex

Return on Investment

better informed decisions

Other Software Used

Shopware, Klaviyo

Verified User

Employee in Information Technology (201-500 employees)

Use Cases and Deployment Scope

We are using Bloomreach for multiple scenarios, reporting, segmentation, etc. This is both within marketing, lead management in sales, and internal service scenarios where we use the collection of data to add value to the end goal of the assignment. Therefore, we are not using Bloomreach for only one purpose but for a lot of different ones. With a combination of different API connections, we are now able to support our business with a whole lot of new functionality that allows us to automate previous manual solutions.

Pros

Easy to navigate.
Great overview of data.
Good documentation.
Relatively easy to implement.

Cons

As every standard system it has its limitations.

Return on Investment

Minimized manual workload for customer service.
Elevated loyalty with members through segmentet e-mail campaigns.
Support sales and marketing activities from web through automated e-mails.

Alternatives Considered

Raptor Services, Agillic and Adobe Advertising Cloud

Other Software Used

Miro, Atlassian Jira, Atlassian Confluence

Verified User

Director in Corporate (5001-10,000 employees)

Use Cases and Deployment Scope

Bloomreach has been a great partner to work with. Their Account Managers are knowledgeable and great to work with. The platform has been very stable for the team and I love Bloomreach's constant push for product improvement and scaling their products. They are forward thinking as a partner in the space to push for best of class products and services.

Pros

Forward thinking Product Team
Strong communication across Account Management
Easy to use / Marketer friendly platforms

Cons

Continue to double down on agentic tools leveraging their search product
Clear and transparent pricing that is easy to undesrstand and sell.
Improvements to visual search
Innovation in AI outfitting.

Return on Investment

Increase conversion in Search.
Improved user experience in search.
Better product matching and increased click through/transactions.

Alternatives Considered

Algolia and Sitecore Search

Other Software Used

Salesforce Agentforce Commerce

Bloomreach

What is Bloomreach?

Categories & Use Cases

Media

Bloomreach Key Features

Top Performing Features

Mobile optimization

Email deliverability reporting

A/B testing

Areas for Improvement

Landing pages

Calendaring

Automated sales alerts and tasks

Who Buys & Uses Bloomreach

Most Frequent Users

Retail Trade

Professional, Scientific, and Technical Services

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Netherlands

Bloomreach Reviews

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Use Cases and Deployment Scope

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Return on Investment

Use Cases and Deployment Scope

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