Easy to use, with many powerful functionalities!
December 18, 2024

Easy to use, with many powerful functionalities!

Maciej Stafiej | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SALESmanago

SALESmanago is a tool I use on a daily basis, serving clients (mainly e-commerce) from various industries. The main problems we manage to solve are usually: lack of effective recovery of abandoned carts, lack of database segmentation, and poor personalization of communication. Thanks to SALESmanago, we usually solve all three of these main problems in a very short time.

Pros

  • Possibility to create advanced, multichannel marketing automation scenarios.
  • Possibility to combine behavioral, purchasing and declarative segmentation of database.
  • Very good documentation that makes API integration easy.

Cons

  • Pop-up wizards needs to be updated.
  • Number of fields (20), and field limit (255 characters) in external events.
  • Workflow analysis is not detailed enough if you have more than one email in scenario.
  • Sending data from SALESmanago directly to Looker Studio should be easier.
  • More ROI for all my clients
  • Well segmented database
  • Well recognized target groups
SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way).

Do you think SALESmanago delivers good value for the price?

Yes

Are you happy with SALESmanago's feature set?

Yes

Did SALESmanago live up to sales and marketing promises?

Yes

Did implementation of SALESmanago go as expected?

Yes

Would you buy SALESmanago again?

Yes

SALESmanago is the best for e-commerce, especially in FMCG segment, which more than few thousands subscribers in data base and +10k unique users in case of traffic per month. In my opinion it's not good idea to start with SALESmanago when the business is too small. For example: less than 5k traffic per month and less than 2 000 subscribers in database.

SALESmanago Feature Ratings

8.2
WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
8
Landing pages
5
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
8.3
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
7
4.0
Calendaring
6
Event/webinar marketing
2
2.0
Social sharing and campaigns
2
Social profile integration
2
7.3
Dashboards
8
Standard reports
8
Custom reports
6
7.0
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
2
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7

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