TrustRadius: an HG Insights company

MavSocial

Score9 out of 10

5 Reviews and Ratings

Top Performing Features

+14%

Facebook

The software allows users to monitor, publish and respond via Facebook.

Cat avg: 8.8

+18%

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Cat avg: 8.5

+18%

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Cat avg: 8.5

+4%

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Cat avg: 9.1

Worst Performing Features

-11%

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Cat avg: 7.8

+19%

Real-time tracking

The tool tracks mentions and comments in real-time.

Cat avg: 6.7

-2%

Mobile access

Users can effectively use the software through a mobile or tablet device.

Cat avg: 8.2

MavSocial Features from Reviews

Publishing

Scheduling posts to various social media channels and profiles from one interface.

9.0+7%
  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Audience targeting

    Users can target posts to audience members based on geolocation and other demographics.

    Category average: 7.9

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

    Category average: 8

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.3

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

9+18%
  • Paid media management

    Users can manage and optimize paid social media posts across different channels.

    Category average: 7.2

  • Campaigns and promotions

    Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

    Category average: 7.2

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

9.6+13%
  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

    Category average: 8.8

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

    Category average: 8.8

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

    Category average: 8.5

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 8.8

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

    Category average: 7.9

Reporting/analytics

7.5-1%
  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 7.8

  • Real-time tracking

    The tool tracks mentions and comments in real-time.

    Category average: 6.7

Account management

Users can manage access to multiple social media accounts.

9+8%
  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.5

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.2

MavSocial Features from the Vendor

Publishing

Vendor-reviewed
  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

  • Audience targeting

    Users can target posts to audience members based on geolocation and other demographics.

  • Content optimization

    The tool can suggest content, as well as the best days and times for content publication and customer engagement.

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Vendor-reviewed
  • Bulk actions

    Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Vendor-reviewed
  • Paid media management

    Users can manage and optimize paid social media posts across different channels.

  • Campaigns and promotions

    Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Vendor-reviewed
  • Twitter

    The software allows users to monitor, publish and respond via Twitter.

  • Facebook

    The software allows users to monitor, publish and respond via Facebook.

  • LinkedIn

    The software allows users to monitor, publish and respond via LinkedIn, including Groups.

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

  • YouTube

    The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Vendor-reviewed
  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

  • Real-time tracking

    The tool tracks mentions and comments in real-time.

Account management

Vendor-reviewed
  • Role-based user permissions & privileges

    Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

Additional Features

Vendor-contributed
  • Centralised visual content storage and management

  • Campaign planning and content calendar

  • Fully customizable management of Teams and Brands

  • Facebook & Twitter Ads support