metaFox Coaching Tools

metaFox makes coaching tools for coaches, therapists, psychologists, trainers, facilitators, teachers, and leaders. Its software product, metaFox.online, is an online coaching platform that combines a shared Visual Collaboration whiteboard with a built-in video call. The coach places picture and word cards, emotion and values prompts, and session templates on the board, and the client selects cards on their own screen. The tools help when a client senses a problem but cannot name it, since a card gives the client an image to point at or a word that fits. metaFox also sells printed card sets and training through separate channels (metaFox.eu and metaFox.academy), which are summarized below.

Key Capabilities

• Shared Coaching Board: The video call and board run side by side in one browser tab. The coach opens a board during the call and the video moves beside it. Cards, post-its, and text are added in real time, and the coach can upload their own slides, images, and frameworks. Ready-made session templates can be reused across clients.
• Built-in Video Call (Web and Video Conferencing): The coach starts a call in metaFox.online without another conferencing tool. The client joins through a link with no account and no install, and the coach admits them from a waiting room.
• Coaching Tools on the Board: Picture cards (metaFox "deep pictures"), strengths cards, values cards, feelings (emotions) cards, beliefs cards, Inner Parts figures for inner voices and drivers, a Wheel of Life, and a Constellation Board for placing figures that represent people in a system. Scaling questions with a slider are listed as coming soon.
• Assessments with Debriefs: Strengths Discovery is a strengths assessment with 360-degree feedback, and Values Discovery has the client select values from 80 cards, put them in their own words, and rank them. Both produce a report that coach and client debrief on the whiteboard.
• Client Records and Documentation: Clients and sessions are managed in one place. Each session is saved with the client record, and the board serves as the session documentation. The coach shares it with the client as a link or a PDF export.
• Privacy and Hosting: Boards, notes, and client records are stored on servers in Germany. The vendor states that it earns revenue from subscriptions and does not sell data, and that users can export or delete their data. A security page (not reviewed) covers privacy details.

Audience & Use Cases

• Audience: Coaches, therapists, psychologists, consultants, trainers, facilitators, teachers, and leaders who coach their teams.
• Use Cases: One-to-one online coaching and therapy sessions, group facilitation, and development conversations. Clients use the cards to name emotions, needs, values, strengths, and beliefs, and to look at a problem from a new perspective.

Technical Specifications

• Delivery: Browser-based web application, with no client installation.
• Plans: A 14-day free trial with no credit card, a Pro plan at €39.95 per month excluding VAT, and custom Teams plans with single sign-on (SSO) and shared templates. All plans include the coaching tools, templates, video calls, and unlimited clients and sessions.
• Languages: Most printed card sets are available in English and German, with many also in French, Italian, and Spanish.

Printed Card Sets and Training

Card Sets (metaFox.eu): The vendor's shop offers more than 50 printed card sets and coaching tools, and states that more than 100,000 sets have been sold since 2018. Photo and illustration picture sets include ORIGINAL, World of Emotions, Gallery of Emotions, Design your Life, Positive Psychology, Dreamland, and Growing Together. The word cards are the "How do you feel?" Emotions Cards (60 feelings, based on Daniel Goleman's emotional intelligence model), the "What do you need?" Needs Cards (60 needs, for Nonviolent Communication, coaching, and therapy), the "What Really Matters!" Values Cards (80 values, based on Shalom H. Schwartz's values model), the "Stronger You" Strengths Cards (52 character strengths from positive psychology), and the "My Beliefs" Cards (60 limiting beliefs, inspired by Schema Therapy). The shop also sells coaching compasses and cubes, question and animal cards, posters, planners, trackers, and workshop sets.

Training (metaFox Academy): The Visual Coach Academy is a 12-week live certification in visual coaching, built around three movements: surfacing, structuring, and shifting. The Inner Journey is a three-day in-person training that the vendor lists as eligible for 20.5 ICF CCE units. A free 90-minute "Power of Pictures" workshop on Zoom introduces the method.

Company: metaFox GmbH is based in Fürth, Germany. The vendor states it won silver in the tools category of the European Training Award in 2024.