Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Cat avg: 7.5
Top Performing Features
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Cat avg: 7.7
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Cat avg: 7.2
Ad bidding
Automated bidding based on budget parameters and the click or conversion likelihood of an ad.
Cat avg: 7.8
Worst Performing Features
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Cat avg: 5.4
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Cat avg: 6.2
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Cat avg: 6.5
Microsoft Advertising Features from Reviews
Ad Campaigns
Features related to creating and deploying ad campaigns.
6.5-5%
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 7.7
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.5
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 7
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.3
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 6.2
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 5.4
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
6.6-6%
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.9
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.5
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 7.2
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 7
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
Ad Auctions
Allows users to bid for ad space for search results based on specific keywords.
7.3-7%
Ad bidding
Automated bidding based on budget parameters and the click or conversion likelihood of an ad.
Category average: 7.8