Microsoft Advertising Pricing

“I had 3 campaigns setup for a daily budget of $3 dollars per campaign. … I had 3 campaigns setup for a daily budget of $3 dollars per campaign.”

“Bing drives a higher per-dollar ROI than Google because its traffic is cheaper (around 30-50% cheaper CPCs). … We try to prioritize Google Ads due to its much larger audience sizes; however, Bing provides additional inventory outside of Google - and usually at a much more affordable price.”

“Click Fraud API non-existant (unlike Google) Deceptive advertising (Offer $500 on $100 spend is a scam) Advertising network is comprised of click fraud sites, and it's the default on MS Ads.”

“If you are working with a strict budget, I feel you can get really good value for money from Microsoft advertising. … Better return per dollar spending than google, that allows us to work with a smaller budget and still get good returns.”

“While we take into consideration ideas from the entire company, the marketing department has the final word on what we advertise on, the messaging we use, the maximum cost per click we are willing to... … With traffic, the cost per click is low, so we can get a nice boost in traffic to our site for a low cost.”

“Given this extraordinary human cost, the ROI is the worst in the business.”

“I would use Bing Ads only for the $100 free credit for some free traffic. … Never a negative impact because I've never paid for Bing Ads (free $100 credit).”

“The advertising platform is very cost-effective and targets specific online searchers in precise ways that maximize our clients ROI. … Bing Ads are often more cost-effective than Google Adwords, especially for small or medium sized businesses who don't want to spend a lot of money on advertising.”

“The overall impact is positive on the ROI since it's driving a good amount of conversions at a good price.”

“For national, large-budget search campaigns, Bing Ads is at least worth testing. … I would rate the traffic better than clicks acquired by social media ads, such as Facebook Click to website ads, but slightly more expensive.”

“For example - column headers were reflecting the wrong information (i.e. conversions header was showing in cost per conversion header, clicks were showing above cost, etc.) Bing customer support... … It's worth an investment on a growing search engine.”