#1 most frequent
United States of America
46.1%4,214 installations of 9,137
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.
Categories & Use Cases
Product Demos
Top Performing Features
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.5
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 7.7
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 7.2
Areas for Improvement
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
Contextual advertising
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
Category average: 6.2
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 5.4
Who Buys & Uses Microsoft Advertising
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
10.2%933 installations of 9,137
#3 most frequent
India
7.6%694 installations of 9,137
Microsoft Advertising Ease of Content visibility plus reachability
Use Cases and Deployment Scope
It broadens reachability on WWW.
It provides platform to have payments done on basis of clicks from end-user.
Analytical power for tracking performance.
It provides platform to have payments done on basis of clicks from end-user.
Analytical power for tracking performance.
Pros
- Target audience on basis of location, interest, etc.
- Platform that allows to place ads
- Integrated UserSupport via Chat GPT
Cons
- Google Ads is famous amongst Computer communities
- Third party integrations are not on higher side
- Limited ad format support
Return on Investment
- Metrics used in Microsoft Advertising like top impression share, etc. gives is an edge over others
- Linkedin is No. 1 Professional Network platform and this Microsoft platform is completely in-sync with this platform.
- Video extensions add dynamism to overall ad creation mechanism
Usability
Alternatives Considered
Google Ads
Great Way to Reach Enterprise Buyers
Use Cases and Deployment Scope
We use Microsoft Advertising to advertise our product to those searching for relevant keywords. We are looking for a more sophisticated, sometimes older audience that tends to use Bing instead of Google. It also helps us maximize our reach past what we're doing on other search platforms. We are using a lot of what we're using on other search platforms on Microsoft Advertising as well.
Pros
- Reaching a sophisticated audience at enterprise-sized companies
- Firmographic & Demographic targeting abilities
- Lower CPCs
Cons
- Better visibility into the LinkedIn targeting they offer and easier ways to utilize it
Return on Investment
- It has increased our pipeline amount by generating enterprise sized deals
- Lower CPL usually than Google
Usability
Great Advertising Platform if you want to target USA Businesses.
Use Cases and Deployment Scope
Microsoft Ads is used for lead generation. We run ads on the Bing and partner search networks. Users search, click on our ads, and then sign up for our app. It's a great advertising solution for us to target the USA, as that's where the majority of its searches are concentrated.
Pros
- Advertising
- Lead Generation.
- Analytics and Insights.
- Market information.
Cons
- Would be great if we could solely target business customers.
- More advertising reaching in Europe.
- Analytics on conversions from app sign-ups - more information would be great.
- Better conversion tracking.
Return on Investment
- Return on Investment.
- Generated Sales Pipeline.
- Drive website Traffic.
- Closed Won Sales.
- Drive awareness.
Usability
Alternatives Considered
Google Ads, Google AdSense, TikTok for Business, X Ads and LinkedIn Marketing Solutions
Other Software Used
Google Ads, LinkedIn Marketing Solutions, X Ads, TikTok for Business
Microsoft Advertising (formerly Bing Ads) review
Use Cases and Deployment Scope
It helps us in new user acquisition from the paid channel - search engine marketing. We currently import everything from Google search ads directly to Microsoft Advertising (formerly Bing Ads) platform via the importation function, as how it works is very similar to google search ads. Currently we would like to scale our accounts in Microsoft Advertising.
Pros
- account manager support
- new clear interface
- supporting direct importation from google ads
- new product betas
Cons
- performance max does not work as well as google ads
- reporting function can be improved
- would like to see more 'overview' pagas where all the bid/budget protfolios from different accounts are listed
Return on Investment
- It offers pretty high ROI on each booking(>90%)
- It's hard to scale on many countries
- Many more products should be develop compared to google
Alternatives Considered
Google Ads
Other Software Used
Google BigQuery, Google Ads
In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue
Use Cases and Deployment Scope
We are a marketing agency that runs Microsoft Ads for many of our clients as part of a multi-channel marketing strategy. Microsoft Ads fits as a supplemental channel to Google Ads to maximize visibility and impression share for key search terms for our clients on Microsoft search engines. In some cases it can be low hanging fruit, by capturing revenue with lower competition, but it doesn't always come with big scale potential.
Pros
- It is easy to import Google Ads and keep them synced to Microsoft Ads, and make minor adjustments that stay different in Microsoft, such as bid strategies, ad group statuses, etc
- Microsoft Ads in a lot of cases is less competitive than Google Ads, so cost per click is cheaper. This makes it so your budget can go a little farther, and you don't have to spend a ton on Microsoft to start getting results
- The user interface is really easy to use. It feels very familiar if you have used Google Ads, and it is quicker to navigate than Google Ads in some cases as well.
Cons
- In my opinion, the Audience network is horrible. I think it is a big waste of spend, and there's no way to turn it off completely, which is very dumb.
- In my opinion, the level of customization with custom columns and metrics leaves much to be desired. You can't create custom columns based on conversion goals, or even create something like a budget utilization column to easily see if your campaigns are spending their full budgets.
- In my opinion, the quality of keyword matching is not nearly as good as Google, so you get some really "far-out" search terms, and ones that don't make any sense. For this reason, conversion rates are typically not as strong as Google Ads, especially for shopping ads.
Return on Investment
- From our agency perspective, Microsoft Ads is included in our fees to clients for search ads; however, being able to run effective Microsoft Ads as well as Google Ads helps us scale clients' businesses quicker, which helps us retain clients
- From our clients' perspective, we see a varied return on ad spend based on the industry, but we have one averaging a 3x, one averaging 6x, and one doing nearly 20x return on ad spend. All of these clients are profitable, so Microsoft provides great value and additional reach beyond Google Ads.
Alternatives Considered
Google Ads
Other Software Used
Google Ads, Google Search Console, Google Analytics, Feedonomics