Social Analytics Targeted to True Business Needs
Rating: 8 out of 10
Pros
- MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Cons
- MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Likelihood to Recommend
BL
Brad Lawless
Vice-President - Strategy & Analytics in Research & Development at Collective Bias (51-200 employees)
Vetted Review
4 years of experience