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N.Rich

Score10 out of 10

1 Reviews and Ratings

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What is N.Rich?

N.Rich B2B DSP™ is a programmatic ABM advertising platform offered by N.Rich Technologies Inc. According to the vendor, this platform aims to deliver scalable ABM advertising performance, making it suitable for small, medium, and large enterprises. It is designed for marketing and sales professionals in B2B companies, particularly those in the technology and healthcare industries. The platform offers a range of features that can help engage the entire buying committee and potentially achieve better ROI.

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N.Rich Reviews

What users are saying about N.Rich.
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A Robust Digital Advertising Solution with High Impact on Accounts that Matter

Incentivized
Matthew Smith
Director of Marketing in Marketing at GE Healthcare (10,001+ employees employees)

Pros

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable

Cons

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate

Most Important Features

  • Ability to integrate with Salesforce.com
  • Ability to populate a high-intent dashboard
  • Ability to assign license $$ to multiple campaigns

Return on Investment

  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.

Alternatives Considered

HubSpot Sales Hub

Other Software Used

Salesforce.com, Showpad Content, Microsoft 365 (formerly Office 365)