Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Continuous Integration

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Case Management

Collaboration

Enterprise Resource Planning (ERP)

Environmental, Social, and Governance (ESG)

Traceability

Enterprise

Accounting

Financial Close

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

AIOps

Bug Bounty

Cloud Management

Cloud Storage

Composable Infrastructure

Data Center Backup

Data Center Networking

Email Encryption

Embedded Database

Fraud Detection

Graph Database

Integration Platform as a Service (iPaaS)

Managed Hosting

Message Oriented Middleware

Mobile Application Performance Monitoring  (APM)

Network Function Virtualization (NFV)

Network Performance Monitoring

Process Mining

Rack Servers

Runtime Application Self-Protection

Secure Access Control

Security Validation

Service Desk Outsourcing

Storage Management

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Analytics

Customer Journey Mapping

Email Marketing

Influencer Marketing

Marketing Automation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales

File Integrity Monitoring

Security

Agriculture

Clinical Data Management

Insurance Underwriting and Rating

Jail Management

Mental Health

Travel Agency

Warranty Management

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### Account-Based Marketing Strategies
Users consistently highlight N.Rich's prowess in developing and deploying account-based marketing campaigns. The platform's ability to tailor campaigns to specific account segments and leverage intent data for targeted outreach is well-received. While some users find the process time-consuming, the majority appreciate the personalized approach and the platform's effectiveness in reaching and engaging with target accounts. Additionally, users value the platform's integration capabilities with CRM systems, enabling them to track and optimize advertising efforts at a customer level.

### Target Account Identification
User consensus seems to be that N.Rich excels in identifying target accounts effectively. Customers appreciate the platform's ability to pinpoint key accounts and prioritize outreach efforts. While some users encountered limitations with smaller accounts, overall, N.Rich's target account identification functionality is praised for its intuitive signals and support in reaching desired audiences. The platform's partnership with Google Display further enhances its effectiveness in targeting and engaging with the right accounts.

### ABM Technology and Tools
Users generally praise N.Rich's ABM technology and tools for their ability to effectively link marketing with sales, streamline advertising campaigns, and provide valuable intent data. While some users express a desire for more granular reporting capabilities and enhanced data export options, overall, the platform's flexibility, proactive customer service, and integration with CRM systems are highlighted as key strengths. Additionally, users appreciate the platform's capacity to deliver on promises, offer excellent support for global and regional teams, and provide tailored analytics dashboards for tracking key metrics at the account level.

### Advertising and Campaign Management
Users generally appreciate N.Rich's robust capabilities in advertising and campaign management. The platform is commended for its ease of use in creating customized ads and campaigns, as well as for providing detailed analytics to track the success of specific ads and campaigns. However, some users have expressed concerns about the platform's limitations in recognizing smaller companies and the time-consuming nature of certain processes. Despite these challenges, N.Rich's advertising and campaign management features are seen as valuable tools for reaching target audiences and optimizing digital marketing efforts.

### Intent Data Utilization
Users consistently highlight N.Rich's intent data utilization as a key strength, emphasizing its ability to provide valuable insights for sales teams and streamline outreach efforts. The platform's intuitive interface and customizable intent reports are commended for enhancing targeting precision and optimizing ad campaigns effectively. Additionally, the combination of first-party and third-party intent data is lauded for enabling users to identify in-market accounts efficiently, ultimately leading to improved lead prioritization and tailored engagement strategies. The proactive approach of N.Rich in incorporating user feedback into product development further underscores its commitment to enhancing intent data utilization for optimal results.

### Digital Marketing Tactics
Users generally appreciate N.Rich's digital marketing tactics for their ability to optimize digital marketing activities and track performance effectively. While some users find the platform's cross-channel ad format to be rigid with excessive white space, others highlight the platform's delivery on promised features and excellent support provided by the N.Rich team. There are challenges reported in finding written guidance and data synchronization, but users acknowledge that N.Rich's support team has been instrumental in resolving these issues. The platform's ability to provide detailed insights into customer engagement and business influence per digital campaign is recognized as a valuable asset by users.

### Customer Engagement Techniques
Users consistently report that N.Rich significantly boosts engagement with target accounts. The platform's ability to track and analyze customer interactions has been praised for providing valuable insights into customer behaviors and preferences. Customers appreciate the user-friendly interface that offers a clear view of the engagement funnel, allowing for easy monitoring and adjustment of strategies. Additionally, the integration with SalesForce, Marketo, and websites streamlines the tracking of visitor activities and enhances the understanding of customer engagement across various touchpoints.

### Sales and Marketing Alignment
Users across reviews consistently highlight N.Rich's role in enhancing sales and marketing alignment. They appreciate how the platform facilitates a closer connection between the sales and marketing teams, allowing for a more cohesive approach towards engaging with potential customers. The intuitive dashboards and detailed insights provided by N.Rich enable sales teams to better understand customer behavior and preferences, ultimately leading to more targeted and effective sales strategies. Additionally, users value the platform's ability to streamline communication and collaboration between sales and marketing departments, resulting in a more unified and coordinated approach to driving business growth.

### Sales Enablement and Support
Users consistently praise N.Rich for its robust sales enablement and support capabilities. The platform's customer support team is highly regarded for its responsiveness, knowledge, and willingness to customize tools according to individual needs. Customers appreciate the platform's user-friendly interface, active support team, and the valuable insights provided by intent data and advertising analytics. The proactive approach of the customer success team in onboarding and implementation processes has been particularly beneficial for mid to small businesses. Additionally, users find the platform self-explanatory, straightforward to use, and appreciate the continuous analysis of results to optimize campaigns effectively.

### Performance Metrics and Analytics
Users generally praise N.Rich for its robust performance metrics and analytics capabilities. They appreciate the platform's intuitive analytics reports, which offer key insights to sales teams and help in understanding advertising performance. However, some users have expressed concerns about the level of granularity in the reporting dashboards and the customization options for exporting data. Despite these minor drawbacks, the majority of users find N.Rich's performance metrics and analytics to be a valuable tool for optimizing digital marketing activities and tracking campaign performance effectively.

### Reporting and Dashboard Tools
Users consistently highlight the ease of use and effectiveness of N.Rich's reporting and dashboard tools. The platform's intuitive dashboards provide valuable insights for sales teams, allowing for better decision-making based on clear and concise data. While some users mention scalability challenges and the need for additional features, overall, the reporting and dashboard tools are commended for their ability to streamline analytics and enhance campaign performance. The support from N.Rich's customer success team is also noted as a valuable asset in maximizing the potential of the reporting and dashboard tools.

Simple and User-Friendly Platform: Many users have expressed their satisfaction with the simplicity and user-friendliness of the N.Rich platform. They find it very easy to navigate and use, allowing them to quickly create campaigns and track results. 

Valuable Advertising Analytics: The intent reports and data offered by N.Rich are highly praised by users for providing valuable insights to sales teams. These analytics help users identify the right target market and optimize their digital marketing activities effectively.

Excellent Customer Support: The support provided by the N.Rich customer success team is consistently commended by users. They describe the support team as brilliant, always available to help, and offering excellent consultation. Users appreciate the proactive onboarding process, helpfulness in setup and implementation, as well as suggestions for improving campaign performance.

Missing Features: Some users have found scalability to be a challenge due to missing features in terms of integration and product stability. They feel that certain platforms, such as Facebook and Salesforce, have painful integration processes. The software is not completely integrated with company IT data lake and all digital tools, making it difficult to link account-based metrics to typical company metrics.

Difficulty in Targeting Smaller Companies: Reviewers have encountered problems with targeting smaller companies, rendering the software useless for their purposes. They also find it difficult to ascertain the effectiveness of targeting specific buyer personas in campaigns targeting financial institutions.

Lack of Intuitiveness and User Experience: Users have noted that some dashboards are not easy to interpret, which hampers their user experience. They suggest improving the title and explanations for each dashboard to make it easier for colleagues to find the results they need. Additionally, they feel that the overall user experience could be improved and the product made more intuitive.

N.Rich B2B DSP™ is a programmatic ABM advertising platform offered by N.Rich Technologies Inc. According to the vendor, this platform aims to deliver scalable ABM advertising performance, making it suitable for small, medium, and large enterprises. It is designed for marketing and sales professionals in B2B companies, particularly those in the technology and healthcare industries. The platform offers a range of features that can help engage the entire buying committee and potentially achieve better ROI.

## Key Features

**Scalable ABM Advertising**: According to the vendor, N.Rich B2B DSP™ aims to deliver scalable ABM advertising performance. They claim it can potentially provide lower CPC and CPE rates compared to other channels like LinkedIn, leading to more engagement from the buying committees of valuable accounts.

**Easy to Use**: The vendor states that N.Rich DSP is designed to be user-friendly and easy to navigate. They claim users can get their campaigns up and running in just minutes, without the need for a team of designers and writers. The platform offers an intuitive interface that simplifies campaign setup for quick and efficient execution.

**Engage the Entire Buying Committee**: N.Rich offers a purpose-built B2B Demand-Side-Platform (DSP) for Account-Based programmatic advertising. According to the vendor, it captures billions of data points weekly to maximize engagement from the target accounts' buying committees across various websites. They claim that the platform's AI-based optimization ensures maximum engagement during long B2B sales cycles.

**Goodbye Impressions, Welcome Engagement**: According to the vendor, N.Rich B2B DSP™ focuses on engagement as the primary metric, rather than passive impressions. They claim the platform provides real-time measurement of website visits, clicks, video views, and text reads, allowing businesses to focus on active interest from people genuinely interested in the content.

**Low Cost Per Engagement. Better ROI**: The vendor states that N.Rich offers cost-effective advertising with low CPC and CPE rates, typically less than $2 per click or engagement. They claim the platform leverages B2B optimization capabilities and Google Display Network algorithms to deliver results at a lower cost, potentially improving ROI.

**Privacy And Brand Safety First**: According to the vendor, N.Rich is a privacy-first solution that is fully compliant with GDPR and CCPA regulations. They state that it adheres to the IAB's Transparency and Consent Framework for GDPR compliance and ensures brand safety with safeguards against non-brand-safe content.

**Transparent Analytics And Attribution**: N.Rich provides comprehensive analytics throughout the buyer journey, offering a real-time view of advertising performance, engagement, and user behavior. According to the vendor, businesses can attribute their advertising investment to sales opportunities and revenue using the platform's analytics capabilities.

**Integration with Favorite Tools**: N.Rich integrates seamlessly with various tools, according to the vendor. They claim this integration helps streamline workflows and maximize efficiency by enhancing compatibility with existing marketing and sales technology stack.

The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely diﬀerent organizations - on one coordinated joint campaign.

Folloze

PFL Direct Mail Platform

N.Rich

Account-Based Marketing (ABM)

Likelihood to Recommend

N.Rich Video

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

HubSpot Sales Hub

Showpad eOS®

Microsoft 365

Director of Marketing

N.Rich 2021-06-24 11:36:46

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Cross channel

Ad copy

Integration with salesforce

Extremely valuable

Home

Account-Based Marketing (ABM) Tools

NRich is being used throughout the Global and Regional GE Healthcare Marketing businesses. In the U.S., I utilize NRich to promote and drive awareness surrounding new product introductions (NPIs). The NRich dashboards provide continuous feedback as to how our marketing ads are being viewed and received, and the integration with our Salesforce.com software allows us to measure the impact on our customer funnel.

Integration with Salesforce.com
Easy ad setup
Intuitive dashboards
Ease of target/segment uploads
Intent Dashboard is extremely valuable

Would like more flexibility in amount of characters for digital/cross-channel ad copy
Would like a longer log-in time. I feel I get signed out too quickly.
System can sometimes be glitchy and dashboards fail to populate

Ability to integrate with Salesforce.com
Ability to populate a high-intent dashboard
Ability to assign license $$ to multiple campaigns

Huge ROI for campaigns with products attached
Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
Allows us to standardize our ABM marketing efforts across multiple campaigns.

Salesforce.com, Showpad Content, Microsoft 365 (formerly Office 365)

N.Rich

Overview

What is N.Rich?