A Robust Digital Advertising Solution with High Impact on Accounts that Matter
NRich is being used throughout the Global and Regional GE Healthcare Marketing businesses. In the U.S., I utilize NRich to promote and …
N.Rich
N.Rich
N.Rich
Overview
What is N.Rich?
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.
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What is N.Rich?
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Integrations
- Tech Details
What is N.Rich?
N.Rich is a tool used by performance and ABM marketers to drive awareness and lead generation, featuring ad inventory for native ads supported by intent data. It supports sales and marketing communication efforts, and helps the user take control of advertising campaigns and hit target accounts with native articles, display and video ads. N.Rich integrates first-party intent data to make the best business decisions for ABM campaigns and outreach efforts.
The vendor states N.Rich is ideal for
The vendor states N.Rich is ideal for
- Demand Generation - Use N.Rich to influence your existing pipeline for a positive outcome or create a new one from your target accounts.
- Sales Enablement - Support outbound sales teams with 1st party intent data both on pre-click advertising engagements and post-click behaviour patterns.
- Revenue Attribution - Dashboards that show an investment’s influence on revenue generation.
- Intent Data - See how target accounts interact with ads and how engaged they are, even if they don’t click. Get 1st-party data on target accounts behaviour on a website and use it to define ABM strategy. With its article and video programmatic ads the user can track target account engagements in separate scrolling and viewed time metrics, taking advantage of pre-click data.
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N.Rich Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
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NRich is being used throughout the Global and Regional GE Healthcare Marketing businesses. In the U.S., I utilize NRich to promote and drive awareness surrounding new product introductions (NPIs). The NRich dashboards provide continuous feedback as to how our marketing ads are being viewed and received, and the integration with our Salesforce.com software allows us to measure the impact on our customer funnel.
- Integration with Salesforce.com
- Easy ad setup
- Intuitive dashboards
- Ease of target/segment uploads
- Intent Dashboard is extremely valuable
- Would like more flexibility in amount of characters for digital/cross-channel ad copy
- Would like a longer log-in time. I feel I get signed out too quickly.
- System can sometimes be glitchy and dashboards fail to populate
- Ability to integrate with Salesforce.com
- Ability to populate a high-intent dashboard
- Ability to assign license $$ to multiple campaigns
- Huge ROI for campaigns with products attached
- Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
- Allows us to standardize our ABM marketing efforts across multiple campaigns.
NRich is clearly superior in terms of efficiency and overall customer reach.