Overall Satisfaction with N.Rich
NRich is being used throughout the Global and Regional GE Healthcare Marketing businesses. In the U.S., I utilize NRich to promote and drive awareness surrounding new product introductions (NPIs). The NRich dashboards provide continuous feedback as to how our marketing ads are being viewed and received, and the integration with our Salesforce.com software allows us to measure the impact on our customer funnel.
- Integration with Salesforce.com
- Easy ad setup
- Intuitive dashboards
- Ease of target/segment uploads
- Intent Dashboard is extremely valuable
- Would like more flexibility in amount of characters for digital/cross-channel ad copy
- Would like a longer log-in time. I feel I get signed out too quickly.
- System can sometimes be glitchy and dashboards fail to populate
- Ability to integrate with Salesforce.com
- Ability to populate a high-intent dashboard
- Ability to assign license $$ to multiple campaigns
- Huge ROI for campaigns with products attached
- Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
- Allows us to standardize our ABM marketing efforts across multiple campaigns.
NRich is clearly superior in terms of efficiency and overall customer reach.
Do you think N.Rich delivers good value for the price?
Yes
Are you happy with N.Rich's feature set?
Yes
Did N.Rich live up to sales and marketing promises?
Yes
Did implementation of N.Rich go as expected?
Yes
Would you buy N.Rich again?
Yes