TrustRadius Insights for N.Rich are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Simple and User-Friendly Platform: Many users have expressed their satisfaction with the simplicity and user-friendliness of the N.Rich platform. They find it very easy to navigate and use, allowing them to quickly create campaigns and track results.
Valuable Advertising Analytics: The intent reports and data offered by N.Rich are highly praised by users for providing valuable insights to sales teams. These analytics help users identify the right target market and optimize their digital marketing activities effectively.
Excellent Customer Support: The support provided by the N.Rich customer success team is consistently commended by users. They describe the support team as brilliant, always available to help, and offering excellent consultation. Users appreciate the proactive onboarding process, helpfulness in setup and implementation, as well as suggestions for improving campaign performance.
NRich is being used throughout the Global and Regional GE Healthcare Marketing businesses. In the U.S., I utilize NRich to promote and drive awareness surrounding new product introductions (NPIs). The NRich dashboards provide continuous feedback as to how our marketing ads are being viewed and received, and the integration with our Salesforce.com software allows us to measure the impact on our customer funnel.
Pros
Integration with Salesforce.com
Easy ad setup
Intuitive dashboards
Ease of target/segment uploads
Intent Dashboard is extremely valuable
Cons
Would like more flexibility in amount of characters for digital/cross-channel ad copy
Would like a longer log-in time. I feel I get signed out too quickly.
System can sometimes be glitchy and dashboards fail to populate
Likelihood to Recommend
Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.