Simple, helpful and just what we needed
Use Cases and Deployment Scope
It is mainly being used by our Marketing department, but Sales is able to see a lead's activity. This solved a big cost problem for us. We were overpaying with our old solution (about $80k per year). This was much more manageable and much simpler to implement/use. We realized that a lot of reasons we had purchased the old solution, in the end didn't matter and we didn't use them the way we thought we would. Finding a solution that was easier to use made work much more enjoyable.
Pros
- Support
- Implementing features we need
- Ease of use
Cons
- Smaller company
- Not everything you expect is built yet
Likelihood to Recommend
It's well suited if you don't want an overly complex system. We had that previously and realized all those extra features we thought we wanted didn't really work the way we wanted them too. It's also well suited if this is your first marketing automation tool. It's simple to use and their team is there every step of the way to help you through it.
If you are looking to prove ROI on all of your marketing activities, it wont really help you do that.

