Item: Net-Results
Rating: 8
Author: Todd Last

Overall Satisfaction with Net-Results

Use Cases and Deployment Scope

It is mainly being used by our Marketing department, but Sales is able to see a lead's activity. This solved a big cost problem for us. We were overpaying with our old solution (about $80k per year). This was much more manageable and much simpler to implement/use. We realized that a lot of reasons we had purchased the old solution, in the end didn't matter and we didn't use them the way we thought we would. Finding a solution that was easier to use made work much more enjoyable.

Pros and Cons

Pros

Support
Implementing features we need
Ease of use

Cons

Smaller company
Not everything you expect is built yet

Return on Investment

It is much more cost effective than our previous solution
There isn't as much frustration with creating an email campaign or getting help with the product, as in the past

Alternatives Considered

We've used ClickDimensions and Marketo. We felt that ClickDimensions was more limited as far as creating effective email campaigns and not as easy to use. It also is completely native to Dynamics CRM, which can be a positive and a negative. Marketo was the previous solution we owned, we are much happier with Net-Results. It's easier to use, not as complex and there is much better communication from their support team.

When looking at a new solution we also looked at Act-On and Hubspot. Act-On probably would've been our second choice, but it didn't have as modern of a feel and wasn't quite as easy to use. Hubspot didn't really fit our business. It was very focused on SEO and blog posts. It didn't have the features we needed from a marketing standpoint.

Other Software Used

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Cvent Event Management, CrowdCompass

Likelihood to Recommend

It's well suited if you don't want an overly complex system. We had that previously and realized all those extra features we thought we wanted didn't really work the way we wanted them too. It's also well suited if this is your first marketing automation tool. It's simple to use and their team is there every step of the way to help you through it.

If you are looking to prove ROI on all of your marketing activities, it wont really help you do that.

Net-Results Feature Ratings

Comments

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Simple, helpful and just what we needed