NEUTRUM EVO OPTIMIZER

The NEUTRUM EVO OPTIMIZER connects marketing and sales channels to an intelligent, learning system based on AI, which continuously offers analytics about the effectiveness and efficiency of the marketing efforts and automatically gives recommendations for optimization. With it, relevant data sources in the company are connected and merged with meaningful sources from the market - e.g. search volumes, weather data, media discussions, building structure, etc. This creates a digital twin of marketing / sales that reveals drivers of success and enables forecasts. The vendor states the user receives realistic target values ​​in close to real-time, an objective evaluation of the performance and well-founded recommendations for the alignment of measures and the optimal allocation of the marketing budget - automatically and differentiated according to product, region, partner, etc.

With enhancements to the EVO Optimizer, functions such as budget planning and scenario tools or the modeling of price-quantity functions can be added.