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Looker

Looker

Overview

What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in…

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Recent Reviews

Top Notch Looker

9 out of 10
April 24, 2024
Incentivized
We use Looker to locate accounts, access data history for players and various things. These include wallet history, redemption history, a …
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Look no further!

10 out of 10
March 25, 2024
Incentivized
We use Looker as a business intelligence tools that translates our data into meaningful insights for consumption by internal and external …
Continue reading

Great reporting tool

8 out of 10
March 15, 2024
Incentivized
We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 21 features
  • Customizable dashboards (95)
    8.8
    88%
  • Report sharing and collaboration (96)
    8.6
    86%
  • Drill-down analysis (93)
    8.2
    82%
  • Formatting capabilities (94)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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What is Looker?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://cloud.google.com/resources/look…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is SAP Crystal?

SAP Crystal is an analytics and reporting software solution for SMBs. SAP Crystal comprises Crystal Reports for pixel-perfect reporting, and SAP Crystal Server for automated distribution and self-service access to reports, dashboards and data exploration.

What is SAP Lumira Discovery?

SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.

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Product Demos

How To Use Looker as a Business User

YouTube
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.1
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8.1
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.6
Avg 8.3

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

6.8
Avg 8.0

Access Control and Security

Access control means being able to determine who has access to which data.

8.5
Avg 8.5

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.8
Avg 8.0
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Product Details

What is Looker?

Looker, Google Cloud’s business intelligence platform, enables users to chat with data. Organizations are given self-service and governed BI to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment.


Looker vs. Looker Studio


Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free. Looker and Looker Studio integrate with each other to support both types of analysis at businesses.

Looker Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: In-memory data model
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: Data warehouse / dictionary layer

Supported Data Sources Features

  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: Postgres
  • Supported: MySQL
  • Supported: Cloudera Hadoop
  • Supported: Hortonworks Hadoop
  • Supported: EMC Greenplum
  • Supported: IBM Netezza
  • Supported: HP Vertica
  • Supported: ParAccel
  • Supported: SAP Hana
  • Supported: Teradata
  • Supported: Sage 500
  • Supported: SAP

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to Web
  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Versioning
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Support for Machine Learning models
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Looker Video

The future of Looker is powered by generative AI—Google's vision for what's next in business intelligence

Looker Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUnited States, Canada, United Kingdom, Mexico, Germany, France, Australia, New Zealand, South Africa, Brazil
Supported LanguagesEnglish

Frequently Asked Questions

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

Domo, MicroStrategy Analytics, and Tableau Server are common alternatives for Looker.

Reviewers rate Report Delivery Scheduling and Multi-User Support (named login) highest, with a score of 8.9.

The most common users of Looker are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(380)

Attribute Ratings

Reviews

(1-25 of 98)
Companies can't remove reviews or game the system. Here's why
Andrea Maie Roque | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker helps us in reporting. This is where we extract our daily productivity reports. This helps our company process data in real-time. I also like its feature that you can integrate it on your Slack! Also, I previously used this as an investigation tool for disputes. Looker helps us get more information of the cardholder's activity in our banking app.
  • Data Integration and Preparation
  • VIsualisations of reports
  • Generating Reports
  • They do not have good documentation of how to use the tool
  • Lacks connectivity connection
  • Sharing mechanism is also a bit complicated
It is well suited in generating data for reports. It is very helpful in building your own reports and dashboards.

I haven't experienced any scenarios of Looker is less appropriate because we mainly use it for reports. There are a few troubles in understanding the tool at first, but it is something that anyone can learn on their but takes time.
April 24, 2024

Top Notch Looker

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Looker to locate accounts, access data history for players and various things. These include wallet history, redemption history, a player history search, a details page as well as a duplicate search. We also utilize it to see registration details, transaction history, data for individuals who referred a friend etc.
  • Help locate accounts
  • Provide specific details
  • Provide good chart history
  • Real Time Data
  • The time it takes to load information
  • The ability to add figures from Looker itself
Some specific scenarios based on my experience with Looker where it is well suited is one where based on information received from a player via email, we needed to locate details of a recent transaction where this player did not receive their funds. Using Looker, we were able to locate that players account and information about their funds which allowed us to provide them with said information as a confirmation the transaction was indeed successful.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Looker to create graphs and reports to visualize complex data sets. Looker assisted us in identifying long-term and short-term trends in the business. It also helped us prioritize certain processes and projects because of the insights it provided us.
  • Customizable and unique data visualizations
  • Easily shareable reports and dashboards
  • Assists us in identifying trends and outliers
  • The learning curve is pretty high. It does take a lot of training and time to learn and understand the platform.
  • The price of onboarding Looker is expensive for any company.
If you or your company is looking for a high-performing BI tool with very customizable graphs and reports, Looker is for you. If you or your company does not have a technical background or any background in coding, Looker may be a struggle to learn. LookML is very similar to SQL.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is used by many developers and businesses and reason why so many people use it is because it can help you to cut overall cost, help you scale easily and have great security so you don't need to use any other service to protect your data. Also it primarily excels at data driven or data intensive task and since the introduction of AI a few months back, most of it has gotten automatic and requires less manual intervention. Finally it integrates really well with other products and supports a lot of plugins which makes it a lot more easier to work with it. And even if you have any problem with it, you can always contact their customer support.
  • Helps us reduce overall cost and scale easily.
  • Excels at data driven tasks and can automate most of the tasks using AI.
  • Supports several useful plugins and can be easily integrated with other products.
  • The platform itself is great but the dashboard or website is very slow and takes quite a while to load.
  • No other problem with the website or the platform itself.
We had no problem with Looker since we started using and since the introduction of AI most of the things can now be automated and requires less manual intervention. Plus it is really easy to scale with Looker and since it supports several plugins, we had a really pleasant experience with it.
Rajender Singh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Looker for data manipulation, data sorting, and analysis based on business needs. Predicting future sales and cycle times of machines We also use Looker for report-making and data presentation. We deal with huge gear data based on part numbers from multiple factories around the globe, so Looker helps us manipulate data for analysis purposes from multiple factories in a short period of time.
  • data analytics for huge data from multiple factories.
  • Integration with other software for data transfer for analysis purpose
  • variety of dashboards with interactive visualizations, filters helps us to get great insights.
  • Support team takes time to resolve issue.
  • Learning cost is high
  • training materials and documentation is not easily available for learning
Features like a variety of visualization options help us make reports that are easily understandable to other department colleagues and give great insights for the decision-making process. Integration with many other software's helps us save time in the migration of data to software that can be easily integrated into Looker.

Looker software requires experienced personnel to handle large amounts of data, which makes it less user-friendly.
March 25, 2024

Look no further!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Looker as a business intelligence tools that translates our data into meaningful insights for consumption by internal and external customers. some specific ways I use it are as a project progress tracker and as a cost dashboard tool. It has a great ability to pull in data and allows for intuitive manipulation.
  • Graphs
  • Charts
  • Tables
  • BI tools
  • Learning curve
  • Migrating data from AWS to big query was painful
  • Might be our security team but access is heavily tied down
I would encourage anyone using similar tools like power BI or application dashboards to consider pulling their data into Looker instead. It’s much more comprehensive and from an organizational perspective I am a big proponent on having a standard tool for a specific use case than having multiple ways to demonstrate and manipulate data.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Looker Studio as the main tool for building dashboards for monitoring content performance, SEO adjustments integrated with Google Search Console, and analytics. It is a tool used daily and essential for monitoring the progress of actions carried out by my team. It is also an official source for sending reports to stakeholders.
  • Data centralization.
  • Ease of use.
  • Official source for sending reports to stakeholders.
  • Integrations with digital tools (Ex Semrush).
  • Dashboard templates.
  • Help with errors when building dash's.
The best data tool on the market. Power BI, for example, is much more complex when creating dashboards. The ease of integration with Google tools also helps a lot.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Google Looker Studio to create reports that show our marketing clients their monthly performance pulling data from Google Analytics and Google Search Console. This includes data about traffic, conversions, and organic query performance. If a client is also running ADS, we can include data about their campaign performance.
  • Design Reports
  • Integrate with many products
  • Makes duplicating reports easy
  • Switching data sources when duplicating reports is always buggy
  • The name "Looker" is terrible
This is a great tool to pull together data from Google products into on source to make easy to use overview charts for your clients. However, they can be buggy to duplicate and change data sources. It's best to start from a template. It's a lot of work to make one from scratch.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Some stakeholders use Looker to help visualise data that has been made available to them as part of our 'DaaP' programme (data as a product). The simple and intuitive nature allows simple connection to our data warehouse, native/cache'd querying, dynamic visuals, and an abstraction/semantic layer to sit between raw/modelled data and visulisation.
  • Semantic layer
  • Dynamic visualisations
  • Intuitive design
  • Can be slow at times
  • Some features locked behind pricing tiers
  • Semantic layer requires additional knowledge to use to full extent
Looker is great at providing a semantic layer between your data warehouse and visualisation. It allows the raw data to be sliced and diced in different ways depending on what you want to achieve which is great for keeping the production code base clean and tidy. This can sometimes lead to silo'd data transformation or re-invention of the wheel, but if maintained and regulated correctly can be a real enabler of self-serve analytics. Allowing you to create a data mesh in where each department can look after their own data and allow joining on a set standard across the organisation.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to be able to see how many student registrations we have at any given point in time. It allows team members to have access to their relevant portion of the data without having access to the raw data set. Multiple people need to see what the registration counts are so they can prepare materials and Looker lets us do that securely. We essentially use it as a lens for the raw data.
  • Formatting
  • Querying
  • Security
  • Graphics
  • Visual builder
  • User Interface
  • Training and Documentation
  • Video tutorials
  • Support
It's best for when a lot of people need to look at the same data set. Looker lets you slice the data such that people can have different views and everyone can get the data relevant to them. It's not really good for situations where you want to manipulate data sets. You can also use the scripting functionality to have row-level security on your data set. It's most appropriate when a lot of people need to look at the data set at the same time. It's not appropriate to use for entering and manipulating the data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker is the best tool for serving visualization purposes for the companies who are using GCP; we utilize majority of our dashboards with Looker, as it is easy to work with, and highly integrable with other data sources. Time-to-value is important and since BigQuery was the underlying solution for our datasets, Looker's was the most convenient visualization solution for data democratization.
  • Integration with numerous datas ources
  • Not steep learning curve, anyone with less tech knowledge can work on that
  • Compatible with GA for Firebase
  • Good functionalities for visual exploratory data analysis
  • Variety of visualisations
  • Colour codings are not intuitive
  • More finetuning for visualizations needed (Like PowerBI)
Easy to use for the non coders and less techy people. Smooth onboarding on the platform and accessible guide and walkthrough available. The solution is scalable and can answer almost any kind of huge datasets. Looker is doing great for e-Commerce's analytics as it provides out of the box templates for visualizations.
March 15, 2024

Great reporting tool

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Looker Studio to create dashboards that’s can be shared with other departments. We can include information from different sources so that all the sources of truth are included and can be analyzed in a single platform.
  • Blending sources
  • Charts variety
  • Access management
  • It’s a bit laggy
  • Some charts are limited
  • You can’t create relationships between data sources
It’s a great free platform and is intuitive for first time users. For simple dashboards it’s the best option but if needed to do more complex tables and relate different tables to create graphics, it’s too difficult
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have Looker in place to view all of the usage data and metrics to track our customers' usage patterns. It is a vital tool that we can use to generate alerts highlighting an urgent need to upgrade or take action on the account. It is a lifesaver for CSMs and Salespeople, as without this, we would be completely blindsided.
  • Usage dashboards.
  • Alerts on action needed.
  • Overview of the adoption.
  • The platform is very slow in general.
  • It's not very intuitive.
  • Making dashboards on looker is a hard task.
I would highly recommend Looker as a tool. The integrations with our existing CRM and product are great, and the data is almost always accurate. I highly recommend this tool to every organization that wants to monitor their customers' data and understand their usage habits. You can do various cohort analyses with this data.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Looker very frequently as they can provide a number of data options, such as charts and graphs and scalability which meets our needs perfectly. Also their range of useful characteristics includes cost control, AL and ML and security emphasis which can increase your overall business productivity and efficiency. So if your company wants to maximize its productivity and efficiency, this is the way to go.
  • Offers numerous data options and scalability.
  • Can increase productivity and efficiency with greater cost control.
  • Can easily customize your data.
  • Data migrating or uploading time could be reduced.
  • Managing large number of users can easily become very tough to handle.
  • No other downside.
It is well suited for almost every kind of business. That is mainly due to its good pricing structure, which can help cut unnecessary costs. Plus, it helps increase the overall productivity and efficiency of the business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our main use case is to prepare dashboards showing the status of our internal work queue based on a Google Sheet that contains all the queue elements. We show graphs and KPIs such as the number of elements, the number of elements that exceeded a certain number of days, the average number of days to close them, the distribution across the different subteams, and the distribution per status.
  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
  • I’d like a bit more personalization, particularly in the “Style” section (e.g., fonts, paragraph settings, the ability to map the axis labels to shorter names…).
  • Performance can be quite slow when there are many graphs on one page, even making the page unresponsive sometimes.
  • I’d love to be able to easily embed a dashboard in the Google Sheets it comes from (without injecting code to embed the HTML).
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At our organization, we leverage Locker Studio to facilitate the aggregation of data from multiple sources and automate the generation of a wide range of reports. The implementation of Locker Studio enhances our ability to efficiently compile and analyze large datasets, resulting in timely and accurate reporting across various business functions.
  • Connect to multiple data sources.
  • Automated data aggregations.
  • Automated data segmentation.
  • With larger data sets it slows down.
Locker Studio excels in its ability to seamlessly connect to numerous data sources, making it a versatile solution for data integration tasks. Beyond its connectivity features, Locker Studio offers a comprehensive suite of functionalities for aggregating, processing, and analyzing fetched data. Furthermore, its robust capabilities extend to data visualization, empowering users to generate insightful charts, graphs, and dashboards to better understand and communicate their data-driven insights.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Looker to provide daily insights into marketing performance at each of our individual channels, including traffic, revenue, costs, and detailed trends on YoY, WoW, and general sequential information. I use Looker to create dashboards frequently to help answer specific marketing questions.
  • Summarizes data in easy-to-interpret visuals
  • Simplifies the process of compiling and comparing data points
  • Enables bespoke calculations alongside raw data to improve understanding
  • Manual, bespoke calculations language is complex and can make it challenging to do simple calculations
  • Charts/tables can be inflexible or challenging to tailor to the exact view you are looking for
  • Challenging to see all of the available data points given how the side navigation is structured
Looker is very well suited to environments where you want to empower people at all levels and analytical skillsets to be able to quickly build dashboards at scale, as well as share updates in an automated fashion. It is less appropriate in environments where there is a strong need to have a lot of customizations in the chart/table output.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is used as a primary data visualization tool at the company. We not only use it for internal reporting but we also expose the dashboards and reports within our product that is provided to our customers. It has met if not exceed nearly all of the expectations we were looking for when it came to a data visualization tool.
  • Dashboards and Reports
  • Logical Separation of Data Fields and Measures
  • Tailored Report and Data Delivery
  • Customizing Data Schedule
  • Complex Query Building
  • Lack of Documentation
Looker is an excellent tool when it comes to data manipulation and representation. It allows for custom embeds into existing products which meets the needs of our customers. However, there are a few areas of improvement that should be mentioned. Looker is not ideal for highly complex queries as it sometimes times out or doesn't render the full picture. It also does not allow for multiple people to change the cadence and preset delivery of reports (it removes the previous settings). Also, the lack of documentation and training has made it difficult to onboard additional team members to the product.
David Mynář | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As an digital agency, we report to our clients on daily basis. Our clients demand comprehensive, understandable, and actionable insights into their marketing campaigns. Traditional reporting tools can be cumbersome and not flexible enough. Looker allows us to create customized, interactive reports and dashboards that clients can explore, helping them understand their campaign performance at a glance. Looker offers a practical solution for creating interactive marketing reports and data visualizations.
  • Easy to learn
  • Hundreds of data connectors, including community connectors
  • Free to use
  • Resource (CPU/RAM/network) heavy
  • Price of advanced connectors
  • No mobile app
Looker is well suited for:
- Reporting multichannel and complex campaigns
- Medium to large data driven projects
- Google ecosystem data projects (Google Analytics, Big Querry, Google Ads and more)

Not so well suited for:
- Small projects with only one marketing channel
- Huge projects with heavy streaming needs
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Looker helps us promote a "data driven" culture. That is, we share statistics in a friendly way and with the appropriate level of permissions.
  • statistics visualization
  • creating thematic dashboards
  • permissions management
  • it offers many possibilities, but is not easy to use from the first visit
We build analytics for a given product. The work involves business, marketing, technical people and trade. Different values are important for everyone, everyone has a different level of knowledge and time to learn individual data from different places. Looker allows you to create one dashboard for everyone, only with agreed and explained values.
Chetan Gavade | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker helps to create a very representative dashboards. It helps to visualize to much of data points on any webpage or any Instant messaging software which we use. It helps us to share details to the large audience at a time. Due to fast and easy configuration of the visualization of the data it helps to achieve more productivity.
  • Data Visualization
  • Sharing of Reports
  • Sync with multiple data points
  • Content Management
  • Robust nature
  • Need more developer options to user
Looker will help to represent the reports anywhere on the cloud, websites or on any application. The data visualization which is managed by Google Looker is very much interactive & customizable. Looker will provide the best dashboards representation from many data points like SQL, Bigquery. You can also automate the dashboards representation by adding codes as required.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Looker is a powerful data analytics tool that in our company is both used internally - for tasks like workforce performance management, specific profitability of a contract and financial audit in general - and "sold" to our customer. "Sold" is quoted because it's not just a matter of licensing: selling this product means also teaching how to use it because of its almost infinite customization capabilities.
  • Real time data aggregation
  • Very large data source connection pool
  • Querying data can be as simple as a filter, up to LookML
  • The default user interface is very spartan
  • If you don't use BigQuery, some queries can be slow
  • LookML can be daunting
Internally we mainly use Looker to monitor KPI related to development processes and contract profitability: we collect data from other platform (Jira, ERP) and match them in order to see the status of economics and delivery KPIs. This allows us to see if and where there are areas of intervention in our group.

Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use Looker for data analytics with our engineers and product teams, to better understand our speed and accuracy that our APIs provide to our customers. We are also using Looker to determine error messaging for when our APIs fail so that we can fix these errors.
  • Looker has high bandwidth and can process a lot of information quickly
  • Looker is relatively easy to understand as a non technical staff
  • Looks provides a lot of flexibility to integrate with our APIs
  • Looker isn't build friendly with non engineering staff
  • Looker crashes occasionally
  • Looker could have a better looking UI
It is well suited for use for our engineering team, and not as useful for non-technical staff who aren't able to intuitively use Looker without some additional training or help from the data analytics team. It is occasionally hard to navigate the filtering and could be easier to use - but serves its current use case with our engineering team.
Billy Heany | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Looker as a way to analyze web performance over time as well as quickly and easily compare performance monthly across various channels. Every website i manage is setup with Looker with the data coming in automatically and then the insights included for each major call out for easy client viewing.
  • Automation
  • API coverage
  • Integration of many different data sources
  • Customization
  • Ease of use
  • Data uptime (portions go out frequently)
  • Help articles and resources are lacking
  • Learning curve is steep
Looker is well suited for any user who would like up their reporting game from what you have situated in Google Analytics. The best part is being able to have everything in one simple to use dashboard vs clicking around multiple sites and pages to get all the data you would like to see at a glance. If you only use GA, then it's probably not necessary
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Looker business-wide for employees to gain insight on marketing and user acquisition as well as user behavior and metrics such as ROAS, LTV, retention, attrition, etc. We also use Looker for more high-level monitoring regarding daily revenue, costs, net revenue, and projections. We have differing levels of granularity in our visualizations and employees are free to create their own Looks aside from the main Dashboards and KPIs I prepare as Head of BI.
  • Visualization
  • Version Control.
  • Organization
  • Customer Support.
  • Error Handling/Reporting.
  • Pricing
I think Looker as a platform is very comprehensive and while there is a bit of a learning curve in modeling (LookML, backend structure, etc.), once familiar, the breadth of capabilities is impressive. There are some shortcomings (not being able to replace a dashboard, but instead having to delete and publish a new one if there are edits that need to be overridden if they aren't edited directly on the specific dashboard). Pretty pricey as well.
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