#1 most frequent
United States of America
43.7%14,802 installations of 33,836
What is Looker?
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.
Categories & Use Cases
Media
Screenshot of a Looker dashboard with a geo chart.
Top Performing Features
Report sharing and collaboration
Report sharing and collaboration is the ability to easily share reports with others.
Category average: 8.1
Report Delivery Scheduling
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
Category average: 8.2
Customizable dashboards
Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.
Category average: 8.3
Areas for Improvement
Responsive Design for Web Access
Web design aimed at producing easy-to-read sites across a range of different devices.
Category average: 7.7
Mobile Application
A dedicated app for iOS and/or Android.
Category average: 7.1
Predictive Analytics
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Category average: 7.2
Who Buys & Uses Looker
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
6.6%2,249 installations of 33,836
#3 most frequent
Brazil
5.7%1,926 installations of 33,836
Pros
- Robust data visualization and interactive dashboard creation
- Effective data integration for unifying disparate sources
- High degree of customization and flexibility for tailored metrics
Cons
- Steep learning curve requiring technical skills for report setup
- Performance issues, particularly slow loading times with large datasets
- Limited customization and formatting options for tables and branding
Easy to set up and distribute
Use Cases and Deployment Scope
One of the main uses we have for Looker it's unifying the different sources of sales that we have in a single simplified dashboard for CEO with the objective of having a single source of data to drive the Business further with its current status, sales and margins. This has brought extreme value for our CEO as she never had a full 360 view of its business.
Pros
- Unify different sources of data
- Handle big amounts of data
- Provide different tools to dive in the data
Cons
- Customization of tables
- Formatting for tables
- Modeling data with connections
Return on Investment
- Included in Google business suite
- Centralized single source data Point
Alternatives Considered
Microsoft Power BI, Tableau Desktop, SQL Server Management Studio (SSMS) and Google BigQuery
Other Software Used
Microsoft Power BI, Google BigQuery, SQL Server Management Studio (SSMS), DBeaver, Microsoft Visual Studio Code
Looker Helpful Data and Reporting Tool
Use Cases and Deployment Scope
We use Looker to as a centralized platform to track and manage performance metrics across a variety of use cases, programs, and projects. We are able to create anything from high-level dashboards to granular reports. The real-time updates and reporting provide us with insights on where we are performing well and where there is room for improvement.
Pros
- reporting in real-time
- dashboards
- linking to data
- customization
Cons
- sometimes slow performance and lagging
- layout and chart type limits
- security concerns
Return on Investment
- saves time on data engineering and analysis
- acting as one source of truth for data from multiple places (spreadsheets, websites, etc.)
- automatic report sharing saves time and manual labor
Other Software Used
Google Analytics, Google Sheets, Slack
Best Cloud-Based, Highly Customizable Option
Use Cases and Deployment Scope
We use Looker's reporting metrics to help give us an overall picture of our clients' health and better assess where there is risk. The data points we mainly use Looker for are the adoption of our product for end users and housing our client directory and sales dashboards. Looker is a great tool with interactive dashboards that allow me to define business logic without having a large amount of SQL knowledge
Pros
- Interactive dashboards, they are more comprehensive and detailed than other products weve used
- API platform - we can embed analytics into a custom format
- Collaboration - any google product makes collaborating for our fully remote company really easy and trackable
Cons
- There is a learning curve with this product; at first it can be complicated and confusing with how robust the technology capabilities are.
- If you have very very large data sets it can cause the performance to decline slightly. being slow or unresponsive
- maintaining the dashboard does require input from the developers so there is a dependency on them to dedicate time to upkeep
Return on Investment
- Provides a comprehensive screenshot of where our customers' health is at, allowing us to address risk for our large, complicated clients. This saves time and manpower when pulling these metrics
- Data processing with security in a cloud based environment fits with our company well and was the most robust choice
- While there is a learning curve, our less tech-savvy employees can still interact with the data and apply filters without deep knowledge. So it does have user friendly capabilities that can apply to those in non tech roles
Alternatives Considered
Tableau Cloud, Bluebirds by Salesforce and Microsoft Power BI
Other Software Used
Okta, Fathom AI, ADDX Advantage, CoPilot
Looker is easy to use
Use Cases and Deployment Scope
Looker is the main reporting platform in my workplace. It's used for simple cohort information, to complex dashboards for meetings and tracking. As an analytics user, I find it easy to navigate and find the report and information needed. It's also easy to integrate with Google Sheets and other platforms.
Pros
- Reporting
- Analytics
- Integration
Cons
- For all my requirements, I didn't have any issues so far
Return on Investment
- Improved user experience
- Improved time to report
- Improved response time
Alternatives Considered
Microsoft Power BI
Other Software Used
Braze, Google Sheets, Atlassian Jira, Slack
One stop for all things data
Use Cases and Deployment Scope
Switching to Looker has been pivotal in our organization. It serves as a centralized data analysis platform, eliminating scattered dashboards and unifying our reporting across all functions, from email marketing communications to paid search. We can track conversions, monitor customers behaviour and marketign spend at a glance.
Pros
- Easy and clean interface
- Adaptable tiles
- Several boards at once
Cons
- You need a tech background
- The drill down function is difficult to analyse
- Difficult to find fields
Return on Investment
- It has driven new marketing campaigns
- Has made data accessible to all team members
- It should invest in AI
Other Software Used
Iterable, Salesforce Marketing Cloud
