Adverity

We use Adverity to extract, transform, and load digital marketing data from various platforms (Google Ads, GA4, Facebook Ads, etc.) to an external data warehouse and an Adverity-owned data lake. We also use Adverity's in-built data visualization and exploration to create dashboards and reports for our clients. Adverity has dozens of pre-built API connections to various platforms, which makes managing extraction much simpler than using an in-house tool.

• Scale - the biggest advantage has been the ability to extract, transform, and load data for 150+ clients with a three-person team without a software or data engineering team to support. Adverity would easily allow us to scale up to double or triple the client load if needed.
• Templates - Another advantage related to scale, Adverity allows us to run a templated approach to extraction, transformation, and also data visualization and reporting so that onboarding is very fast. Typical clients with up to 15 data sources can be onboarded in as little as a couple of hours.

Supermetrics, Airbyte, Funnel.io, NinjaCat and Looker Studio

Google BigQuery, Google Analytics, Airtable

We use Adverity to fetch data in one place and load into our data warehouse. We use a variety of digital media platforms to pull in data being able to track that all in one place by platform and client. We don't have to worry about pulling from multiple different places and can instead rely on Adverity to fetch data.

• They have allowed us to use them to fetch data so we don't have to worry about it
• We would have to hire another person to consistently maintain our data.

Google BigQuery, Tableau Desktop, Anthropic Claude

• Robust set of connectors
• Great Customer Service

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Funnel.io and Improvado

Google BigQuery, Tableau Desktop

In one of my previous roles (digital marketing agency), we utilised Advertity for data visualisation on a number of our different clients. As we were an agency that had a vast amount of services, and provided a lot of these for our clients it meant that we needed to be experts on our data set and what it was doing. We used Advertity to combine all of our insights together, particularly to be utilsed by our paid media team, to provide opportunities for enhancements. I was a user that often went into the dashboard and reviewed the data.

• Combining different data sets, into one overall view
• Creating multiple dashboards, that allow cross collaboration between various teams

• This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
• We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Google Analytics, Google Analytics 360 and Google Ads

Google Optimize, Hotjar, Decibel Insight, from Medallia