Ometria

Ometria is a customer data and marketing platform for retailers, from the company of the same name in London. Ometria connects with an existing technology stack to ingest customer data touchpoints, with out-of-the-box integrations with Shopify Plus and Magento. Ometria’s AI-based intelligence and orchestration layer – The Co-Marketer – continually provides real-time predictive insight, and evaluates and optimizes the revenue generated by the retention marketing strategy.

The Ometria Intelligence Layer - Co-Marketer, supports:

• Campaign optimization - Optimize campaigns for the best results - from send time to split testing.
• Attribute affinity - Identify customers that are most likely to be interested in specific categories or attributes.
• Predictive segmentation - Segment shoppers based on attributes, actions or predicted future behavior.
• Predictive product recommendations - Embed personalized product recommendations within marketing messages, based on predictive tastes and behaviors.
• Predictive replenishment - Identify when a customer is likely to be running low on a replenishable item.
• Predictive lifecycle stages - Identify where each customer is in their journey with a brand, such as whether they're at risk of churning.