Name: Zeotap: A short story about customer data
Uploaded: 2021-10-20T16:01:41.000Z
Duration: 1 min 46 s
Description: In order to deliver unique marketing experiences, you'll need to have your customer data and consent on lock.

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Kubernetes Monitoring

Development

Business Intelligence (BI)

Collaboration

Enterprise Content Management

Integrated Workplace Management (IWMS)

PDF Editors

Privacy Policy Generators

Enterprise

Accounting

Accounts Payable

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Storage

Complex Event Processing

Composable Infrastructure

Data Collaboration

Deception Technology

Fraud Detection

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

LAN Switches

Network Performance Monitoring

Remote Desktop

Robotic Process Automation (RPA)

SaaS Backup

Service Desk Outsourcing

Software Asset Management

Storage Management

Telecom Expense Management (TEM)

User Virtualization

Vector Databases

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Digital Content Creation

Email Deliverability

Email Marketing

Employee Advocacy

Headless CMS

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Government Contracting

Social Commerce

Sales

Secure Access Service Edge (SASE)

Security

Awards Management

Card Management

Dealer Management

Healthcare Learning Management

Investment Portfolio Management

Medical Scheduling

Retail Analytics

Text Analysis

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

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### Audience Segmentation
Reviewers consistently praise Zeotap for its robust audience segmentation capabilities. Users appreciate the platform's ease of use in creating custom segments and targeting specific clusters. While some users have noted occasional challenges with segment performance, overall, Zeotap's audience segmentation functionality is seen as a valuable tool for enhancing campaign effectiveness and reaching desired audiences efficiently.

### Campaign Activation
Users generally praise Zeotap's campaign activation capabilities. Reviewers highlight the platform's ability to bridge offline and online data effectively, enabling cohesive use of CRM data in programmatic media and social campaigns. Additionally, users appreciate Zeotap's innovative approach in preparing for the cookieless world and improving programmatic campaign performances through the use of quality data. While some users mention minor concerns about integration speed with activation platforms and cost for performance campaigns, overall, Zeotap's campaign activation features are seen as a valuable asset for enhancing targeting, audience segmentation, and overall campaign success.

### Programmatic Advertising
Users consistently praise Zeotap's advanced capabilities in programmatic advertising. They highlight the platform's ease of use, superbly evolved interface, and the ability to connect with a wide variety of advertising and marketing channels. However, some users express concerns about the challenges posed by the evolving online advertising landscape, particularly in terms of anonymous user identification and the reliance on cookie-based data. Despite these concerns, Zeotap's programmatic advertising functionality remains a strong asset for many users, enabling them to drive precision marketing campaigns and enhance audience targeting effectively.

### Data Management
Users generally praise Zeotap's robust data capabilities and high data quality. The platform's extensive data coverage and ability to delve deep into target interests are highlighted as key strengths. Additionally, users appreciate the platform's GDPR compliance by default, saving time and resources for companies. The integration of query tools for raw data querying is also commended for enabling data scientists and analysts to work efficiently. Despite some concerns about integration speed with activation platforms, Zeotap's data management functionality is generally well-regarded by users for its comprehensive and efficient approach to handling data.

### Data Quality and Compliance
Users consistently praise Zeotap for its exceptional data quality and efficient activation tools. The reviews highlight the high quality of data provided by Zeotap, with users commending the team's professionalism and proactive approach in addressing technical issues promptly. While some users mention that the pricing for certain segments may be on the higher side, they acknowledge that the price-quality ratio is generally justified. Recommendations from users emphasize the need for quality data enrichment and ID resolution solutions, positioning Zeotap as a provider that excels in delivering superior data quality and support compared to other providers in the market.

### Data Enrichment
Users consistently highlight Zeotap's data enrichment capabilities as a key strength, emphasizing its effectiveness in expanding first-party data, enriching customer profiles with accurate information, and creating custom segments for targeted marketing campaigns. The platform's deterministic lookalikes and seamless integration of offline and online data sources further contribute to its reputation for providing high-quality and actionable enriched data for enhanced marketing strategies.

### Identity Resolution
User consensus seems to be that Zeotap's identity resolution capabilities are well-regarded. Reviewers appreciate the platform's ability to enhance customer data with high-quality deterministic data, leading to successful activation across various advertising and marketing channels. Despite occasional fluctuations in match rates, users acknowledge the value of Zeotap's identity resolution services in improving audience targeting and campaign performance. The platform's focus on data enrichment and deterministic lookalikes has garnered positive feedback, highlighting its effectiveness in driving conversions and acquiring new customers. Additionally, Zeotap's commitment to GDPR compliance and integration of query tools for efficient data analysis have been commended by users for streamlining processes and enhancing overall business performance.

### Customer Relationship Management (CRM) Integration
Users consistently praise Zeotap for its robust CRM data integration capabilities. They appreciate the simplicity of ingesting data from various sources, including CRM data and media tagging, which syndicates well within the platform. The ability to create custom variables for more granular mapping is also highly valued. Additionally, the platform's support system, offering quick responses from both technical and customer support teams, has been a significant asset for users. Zeotap's integration of CRM data for audience extension and activation has garnered positive feedback, with users highlighting the platform's ability to bridge offline and online data effectively. The GDPR compliance and the integration of query tools for data analysis have further solidified Zeotap's reputation as a reliable CRM integration solution provider.

### Customer Insights and Profiling
Users consistently praise Zeotap for its advanced customer profiling capabilities and the quality of insights provided. The platform's ability to segment and amend marketing strategies based on first-party customer data is highly valued by users. Additionally, the extensive data coverage and precision marketing potential allow for deep insights into target interests. The team's support and expertise in audience intelligence activities further enhance the user experience, especially in identity resolution and GDPR compliance. The integration of query tools for data analysis is also highlighted as a valuable feature by users.

Users have made several recommendations based on their experiences with Zeotap. They highlight Zeotap's solid expertise in serving both global and local clients. Additionally, users recommend leveraging Zeotap's mobile app data, which provides valuable insights for targeting strategies. They also suggest using Zeotap for programmatic campaigns in the EU and USA markets. Users appreciate the quality of Zeotap's purchase intent audiences, as they effectively drive campaign results. Furthermore, users commend Zeotap's data enrichment and ID resolution solutions for their accuracy and effectiveness. Lastly, users believe that Zeotap is well-positioned for a cookie-less world, demonstrating their confidence in the platform's adaptability to changing industry needs.

Zeotap is a versatile product that helps users solve a variety of business problems related to CRM data onboarding, audience model building, and digital marketing campaigns. According to users, Zeotap has been instrumental in significantly increasing audience sizes for various projects, making some projects viable which were previously thought to be unfeasible. 

One of the primary use cases of Zeotap is for 1st party customer profiling, segmentation, and amending bigger marketing strategies. The product also assists in data enrichment by allowing users to complement their own data DMP with Zeotap data to qualify and expand their database. Users have noted that Zeotap's transparency about data sources ensures clients can understand the value of what they're purchasing. Additionally, the availability of an ample and varied data offer coupled with fast and attentive support service allows users to reliably and consistently address their clients' needs with speed and precision.

Zeotap has also been found to be effective when it comes to improving main KPIs on programmatic campaigns by increasing the data lake with 1st and 3rd party enrichment. Users have expressed satisfaction with this feature as it helps them find the right target for a campaign, maximize the budget, and avoid wasting money in prospecting. The product has also helped better acquire new customers through deterministic lookalike audiences which have delivered great conversion results. Overall, Zeotap provides users with a detailed understanding of people and their market at a glance thanks to its amount of data and detailed information, making it a highly valuable solution in today's digital marketing landscape.

Clean and Intuitive UI: The platform's clean, intuitive, and easy-to-use interface has been praised by many users. It has helped them understand data easily and activate it across various platforms.

Strong Data Partnerships: Zeotap's strong data partnerships have impressed several reviewers, who appreciate the great variety of ad-destinations available on the platform. This makes it a complete solution for all current needs of marketers as well as for future digital advertising.

Agile Platform: Several users have appreciated Zeotap's agile platform that adapts quickly to the fast-changing AdTech and MarTech space. Marketers find this valuable in adding value to their current stack while requiring flexibility when needed.

Missing Activation Pillar: Several users have reported that Zeotap's Audience Insights Analytics is not an end-to-end solution yet because of the absence of the activation pillar. 

Privacy Diligence Need Improvement: Some reviewers have pointed out that privacy diligence needs to be improved in Zeotap software.

Long Integration Process: The integration process in Zeotap can be quite long, according to several users who have used the software.

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Zeotap

Customer Data

Zeotap: A short story about customer data

In order to deliver unique marketing experiences, you'll need to have your customer data and consent on lock.

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Zeotap

Overview

What is Zeotap?