Lotame Reviews

13 Ratings
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Score 7.3 out of 100

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Reviews (1-8 of 8)

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March 13, 2020
Samantha Anis, CPA, CMA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Lotame is being used in targeting a specific audience for better campaign delivery.
  • It helped us reach a better audience for the campaign
  • It helped us reached the KPI set by clients
  • It helped targeted better audience and improve campaign performance
  • Data is not sure if updated
Lotame is suited well in getting better performance on a campaign.
Lotame has been an excellent partner with MMP
Read Samantha Anis, CPA, CMA's full review
December 08, 2017
Trevor Patch | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.
  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
  • The user interface is usable, but could use some improvements
  • Organizing campaign data and tags is completely up to you as the user, which while very flexible, can be confusing to first time users
Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.
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September 14, 2017
Jim Cairl | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web).

Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.

The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.
  • Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
  • Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
  • We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.
  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Lotame is great solution for a mid-sized company that is big enough to have constant, consistant audience; needs to understand the needs/want of that base (both for itself and its advertisers), and needs to be mindful of the price tag (of the DMPs we researched, they were far and away the most willing to meet our budgets).
Read Jim Cairl's full review
December 12, 2017
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are a sales house and responsible for more than 300 online publishers. To better monetize this business we create audiences based on this data. We created base segments but also have the opportunity to create customized segments.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.
  • Very good client service and hands on support. Good online training platforms & know how centers.
  • Transparent and easy way to create audiences and manage the audiences in the platform.
  • Encouraging their clients to share experiences and so get stronger.
  • Improvements on dashboard for quicker overview on segment statistics (more visualization).
  • 3rd party handling with cross device partners more open.

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.

But you need a team which knows how to handle data.
Less appropriate when you expect a fully managed service.

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February 23, 2017
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.
  • Integrated platform to manage audience
  • Online and Offline audience management
  • Top level audience analysis
  • Further enhancements in existing UI
  • Lack of live reporting of audience
  • Fall in number of audiences while integrating with DSP
It is well suited where you have a larger setup of campaigns and huge traffic on your digital properties. This tool definitely makes someone understand audience behaviour and work accordingly on campaigns. It is likely to be the best where business like to know about their audiences thoroughly. This might not be suitable for small business enterprises.
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February 17, 2017
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not. Now we can automatically re-target said audience while also being able to research the demographic differences or find distinct areas of interest/background.
  • Campaign pixels and tracking are very easy to create and deploy
  • Expanding an audience with look-a-like's is very straight forward and affordably priced
  • Creating custom audiences to track and expand audiences with other data is very simple
  • Unique cookies take a tad longer than others to populate and seem to be a smaller pool
Good choice if you create custom segments out of need (due to smaller audience size) or if you want to expand an audience for more reach.
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January 31, 2017
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Lotame across our digital media company, for targeting ad campaigns and gathering insights into performance of those ad campaigns, as well as users across the site.
  • Audience targeting solution - Lotame has an extensive depth of targeting options
  • Optimizer is able to focus and intensify improved performance on specific KPIs
  • Platform can be slow at times
  • Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign
Lotame performs extremely well when creating and building audiences from first party data. It is integrated with multiple vendors and ad platforms so we are able to build our own audiences and target them out to our extended reach ad platforms. Lotame does not perform well for measuring conversions. It is also very reliant on manually creating and exporting behavior pixels to measure campaign performance and conversion/profile reporting.
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September 22, 2016
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.
  • Lotame has a very intuitive UI allowing easy creation, segmentation, and exports to various partner vendors.
  • The account management team are very knowledgeable and friendly.
  • Their timely response makes their support team a pleasure to work with in escalating and resolving issues in an efficient manner.
  • Training sessions for new starters.
Well suited - An audience based brief for direct sales, we can either extend or enrich our data with the array of branded data providers Lotame offers.
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Feature Scorecard Summary

Collection of first-party data (8)
Collection of third-party data (7)
Access to Third-party Data Providers (8)
Audience taxonomy (8)
Tag Management (7)
Data Analysis Dashboard (8)
Data Transfer (6)
DSP integration (7)
Campaign Analytics (6)
Audience Analytics (8)

What is Lotame?

Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).
Categories:  Data Management

Lotame Technical Details

Operating Systems: Unspecified
Mobile Application:No