Lotame

Lotame is being used in targeting a specific audience for better campaign delivery.

We are a sales house and responsible for more than 300 online publishers. To better monetize this business we create audiences based on this data. We created base segments but also have the opportunity to create customized segments.
We use these audiences to create data driven products for advertisers. Our campaign planning department uses the segments to optimize their online campaigns. In both cases the segments help to better monetize the inventory.
But we also use Lotame to get insights on our publisher base. Besides being part of our product, Lotame also helps us to monitor our data potential and help Sales and Product Management to better understand monetizing potential, as well as getting alerted if data flows stops or become too low or if other things look strange. So we could also detect fraud traffic on an early stage.

We use Lotame to better track and reach our audience, and learn more about them in the process. It allows us to create more specific user segments and serve them more relevant media than with our usual media tools. As a marketing agency, we use Lotame as part of our suite of media tools to better serve our clients.

We use Lotame to better understand who is using our site so that our advertisers can reach an audience that is more likely to interact with their product/service (whether it be on our site or across the Web).

Lotame is being used primarily by two departments, sales and marketing, but the data it pulls affects decision making all along through the company.

The business problem that was being addressed is that we had no real way to create audience segments on our site, to find out anything better than our own limited analytics or what a survey could tell us. This provides a lot of substance when we talk about who is using our site.

Lotame is a top solution for audience management. We have been using the technology for last 6 months and it has many good solutions. The Audience Profile report gives insights for campaign enhancement and understanding the existing audience behaviour. Also, it has the functionality of mapping our audience with third party and integrates it on DSP platforms.

Originally we used Lotame's platform to offer custom data segments to the market, but we expanded to adding tracking pixels to campaigns to enable reporting to discern the differences between those that engaged and those that did not. Now we can automatically re-target said audience while also being able to research the demographic differences or find distinct areas of interest/background.

We use Lotame across our digital media company, for targeting ad campaigns and gathering insights into performance of those ad campaigns, as well as users across the site.

We use Lotame as a DMP to gather behaviours from our publishers, which in turn, we can translate into sellable audiences across our direct and programmatic businesses.