OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.
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Support team is a bit slow to respond. The platform is not very reliable. Prices on the exchange are a bit high compared to the competition. … Prices are high on the exchange, diminishing ROI. We expanded the reach and increased
Not a lot of inventory outside North America. Prices are a bit high across the platform. We have found discrepancies on how impressions … supply on the last few quarters. For performance campaigns, as their CPM prices are a bit high, sometimes it is hard to reach the desired…
Lots of volume and cheap. Strong in geos that are hard to reach, specifically APAC. Some premium publishers … the quality is uneven. You may get a bargain and get a good publisher for cheap, but you may also end up overpaying for some inventory that is not worth … campaign…
While DART is my perferred ad server, openx is a more cost efficient product and would be my next choice.
advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing
Switching cost, current performance
of ads as opposed to the long tail of smaller publishers who simply can't afford to utilize the enterprise hosted solution and must utilize the OnRamp solution
know that OpenX served that purpose very well. It wasn't as robust or expensive as other ad-serving software I'd used at other jobs, but then again those … decision, that was done before I joined the company. However, it was the low cost and adaptability that custom integration…
