Vast network of inventory!
August 29, 2019

Vast network of inventory!

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with OpenX

We are using OpenX as an exchange that is connected to our DSP of choice. What we are seeing is that they are good in terms of volume, but not very good technically with product questions or in customer support (long response times, generally understaffed on their end). It is used by the programmatic arm of our organization and they generally complain about the fraud that is going on in the exchange.
  • Lots of volume and cheap.
  • Strong in geos that are hard to reach, specifically APAC.
  • Some premium publishers that are only on their exchange.
  • Bad customer support. Account managers change every 3-4 months.
  • A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
  • Some technical issues with clearing impressions have happened with them.
  • We have been able to scale campaigns profitably.
  • We have been able to get access to very good inventory for cheap.
  • We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.
OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and invalid traffic. I believe it is a good partner but you need to be mindful on which publishers you are selecting.
OpenX is like a supermarket for digital inventory. You have A LOT of options, but the quality is uneven. You may get a bargain and get a good publisher for cheap, but you may also end up overpaying for some inventory that is not worth it. Their quality assurance team is not doing their job and thus it is a risk to buy inventory there.

OpenX Feature Ratings

Ad campaign creation
Ad deployment
Display advertising
Ad display and retargeting segmentation
Sequence targeting
Data Transfer
DSP integration
Ad dashboards
Ad performance reports
Ad conversion tracking
Ad attribution reporting
Cross-channel ad management
Ad forecasting and optimization