Vast network of inventory!
August 29, 2019
Vast network of inventory!
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with OpenX
We are using OpenX as an exchange that is connected to our DSP of choice. What we are seeing is that they are good in terms of volume, but not very good technically with product questions or in customer support (long response times, generally understaffed on their end). It is used by the programmatic arm of our organization and they generally complain about the fraud that is going on in the exchange.
- Lots of volume and cheap.
- Strong in geos that are hard to reach, specifically APAC.
- Some premium publishers that are only on their exchange.
- Bad customer support. Account managers change every 3-4 months.
- A lot of fraudulent activity on the exchange. Not enough anti-fraud filters.
- Some technical issues with clearing impressions have happened with them.
- We have been able to scale campaigns profitably.
- We have been able to get access to very good inventory for cheap.
- We have had fraudulent issues that set us back with refunds we needed to give back to advertisers.
OpenX provides the same inventory you can get on any other SSPs but at lower price points (generally). However, other exchanges have put more resources on curating their inventory and customer support and in OpenX, you may find some nasty surprises in terms of ad quality and invalid traffic. I believe it is a good partner but you need to be mindful on which publishers you are selecting.