Open X for easier channel management and better ROI
February 22, 2014

Open X for easier channel management and better ROI

J C Mullally | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Ad Server for Publishers

Overall Satisfaction

I was building a website from scratch for a very large medical content company that wanted to rotate a range of ads in a range of areas on the site for the wide number of products that they were selling. The Open X Ad Server worked like a dream. I was able to keep track of all of the inventory, serve it up on the correct pages, and repurpose the ads. I was also able to track which were working best and show them more often, and pull the ads that were unperforming, tweak them, and get them back up. There was a bit of a learning curve involved when I first started, but no more so than other products I have used, and I found the customer service was very supportive if I did have specific issues.
  • Ease of use
  • Flexibility
  • Good interface
  • Good customer service
  • User manual
  • A quick get start manual online would help
  • Faster lead conversion
  • A more robust website
  • More product purchases through contextualized ads
  • Better click through on ads because they were contextualized
Double Click, Adbrite before it became sitescout. We chose Open X because it was easy to integrate into the back end of our site and we liked the reports it provided and the ease of use. Double Click is a Google company, and frankly, while they are good at some technology, their products can be clunky failures AND we are not so sure we want to give them so much data about the inner workings of our business and keyword universe.
It is a good, reliable product with good customer service responsive to the end users needs. We were using it in house only, but the capabilities for operating on the ad exchange make this a powerful opportunity if you manage your inventory tightly. There are always little quirks and bugs to get used to on any system but if you have good QA spotters for the different browsers and mobile devices in particular, you should be able to produce powerful, actionable ads that will increase your ROI.
What are the best ways to integrate it with
What are the best ways to target our users with this tool?
To segment the users?
How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.


They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
No - I did not have premium support when I was using this product; the regular service i got was terrific. True story: I was about 2 weeks away from my deadline when I ended up in the hospital with a severe case of flu. I was trying to work on my mobile phone to get things done. My colleagues were not answering a single email back at the office, nor the marketing company we were using to promote the site, but every request for help from open x was answered right away and I was able to meet my launch date. When I asked the marketing company why they had not answered, they said they were changing their billing practices and I would have to pay $150 per hour for support going forward if I wanted any help with the items on my wish list that I had asked for weeks before the launch. We fired them in the end. Open X gave me all the help I needed without ever asking for anything additional even though they helped with some custom work for the site to get the thing launched on time.
Yes - Yes, totally. Some of the bugs might have been me just getting used to the system in a really short period of time, but whenever I asked for help, even from my hospital bed, they were on it and able to iron out the difficulties. Browsers are a work in progress; every time there is an upgrade, something can get messed up through no fault of OpenXs but they worked hard to get everything looking and functioning the way we needed it to in very rushed circumstances.
Yes, when I was in the hospital with a bad case of flu for 3 days and had 2 weeks left to fix all of my ad server blocks on all my pages. I got done 5 days early in the end thanks to them. They helped me get everything up and running and iron out browser issues and so on very quickly; while, I am sorry to say, my colleagues and the marketing company we were using at the time did ZERO to help. They never even answered my emails. In fact, the latter actually tried to hold me to ransom for MORE money! I had given them a long list of things to do and asked over and over for an ETA on when they would be done. Silence. Then as the deadline approached, they demanded more money. Totally against the contract we had agreed to. We fired them in the end because they had behaved so unprofessionally.
I explained my desperate situation to OpenX and they were on it like a shot. They were a lifesaver. We never could have launched and made money without their help.


I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
Like to use
Relatively simple
Easy to use
Well integrated
Feel confident using
Requires technical support
  • Creating ads
  • assigning ads to pages
  • assigning ads to ad blocks on my pages
  • creating the ad blocks was sometimes buggy but that might have been odd integration at the site, which was run on Wordpress and which I did not do