What is OpinionX?
OpinionX is a research tool offered by OpinionX Limited that aims to assist product teams in ranking and segmenting their customers' preferences and priorities. According to the vendor, the tool provides a range of ranking methods and segmentation filters to gather insights and make data-driven decisions. It is suitable for businesses of all sizes, from startups to large enterprises, and is utilized by various professionals and industries including product managers, market researchers, UX researchers, data analysts, marketing professionals, and business strategists.
Categories & Use Cases
Media
1 / 5
Screenshot of the crosstab segmentation feature, allowing researchers to compare multiple segments at once with a color-coded heatmap to identify differences between how groups voted on preference measurement studies like maxdiff, pairwise comparison, or conjoint analysis.
