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Optimizely Content Management System

Score8.5 out of 10

352 Reviews and Ratings

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What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, making it easier to deliver on-brand, high-impact digital experiences that 'wow' audiences.

The CMS offers tools that let marketers build channel-specific experiences in a few clicks (no coding needed), while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so marketers can meet customers where they are.

Optimizely's fully-integrated DAM allows users to store and organize brand-approved content for reuse, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Categories & Use Cases

Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Screenshot of User roles and permissions
Screenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.
Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.
Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.
Screenshot of the central location to manage assets, editing and publishing content.
Screenshot of the integrated AI Translations, along with a full DAM, available directly in the CMS.
Screenshot of where to create and edit dynamic experiences in the Visual Builder, no coding required.

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Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Product Demos

Technical Details

Technical Details
Deployment TypesOn-Premise, SaaS
Operating SystemsWindows, Linux
Mobile ApplicationNo

Downloads

FAQs

What is Optimizely Content Management System?
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.
What are Optimizely Content Management System's top competitors?
Adobe Experience Manager, Acquia Digital Experience Platform, and Contentful are common alternatives for Optimizely Content Management System.
What is Optimizely Content Management System's best feature?
Reviewers rate Role-based user permissions highest, with a score of 8.4.