Optimizely Content Management System

Score8.5 out of 10

353 Reviews and Ratings

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.

Categories & Use Cases

Media

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Screenshot of User roles and permissions

Screenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.

Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.

Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.

Screenshot of the central location to manage assets, editing and publishing content.

Screenshot of the integrated AI Translations, along with a full DAM, available directly in the CMS.

Screenshot of where to create and edit dynamic experiences in the Visual Builder, no coding required.

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Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.

Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.3
Publishing workflow
The software allows users to set up a custom workflow for updating the website, including approval processes.
Category average: 8
Community / comment management
Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.
Category average: 7.4

SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.6
Bulk management
Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.
Category average: 7.2
Form generator
Users can build website forms for visitors to fill out.
Category average: 7

Most Frequent Users

Top 3 industries using Optimizely Content Management System.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

19.8%

227 installations of 1,146

#2 most frequent

Manufacturing

12.1%

139 installations of 1,146

#3 most frequent

Information

10.3%

118 installations of 1,146

Pros

Intuitive and user-friendly interface for content administrators
Robust folder structures for content and images, preventing accidental deletion
Flexibility and scalability, including headless CMS options

Cons

User interface and overall experience concerns for some users
Challenges with media handling and content export workflows
Limited third-party integration capabilities

Verified User

Supervisor in Information Technology (10,001+ employees)

Use Cases and Deployment Scope

We use the Optimizely Content Management System to create contents on the website such as articles, whitepapers, blogs, events, and campaign pages it solves the marketing problem of Vertiv where our business model is B2B. Through this contents and resources this keeps our existing and potential customers up-to-date with the latest trends, technologies, and research being done by Vertiv.

Pros

Ease of use for content team to create pages through built in blocks, forms, and page layouts
Personalization
Integration of systems like PIM and DAM

Cons

The personalization feature can be improved, by using contacts database to produce personas
The UI can be improved for new users like tips to navigate the CMS
Limitation of sections using blocks, grids should be implemented

Return on Investment

Deploying contents are a breeze doesn't need downtime
Workflows are set-up in an agile manner so we won't have gaps on publishing, it saves us time and money
Creating multi-sites is one of our biggest ROIs because apart from our main websites saves us a fortune since we migrated 6 websites from other platforms to Optimizely Content Management System without any cost

Usability

Other Software Used

Atlassian Jira, GitLab, inriver PIM

Verified User

Manager in Marketing (1001-5000 employees)

Use Cases and Deployment Scope

We use Optimizely Content Management System as a project management tool to go over the all the campaign workflow from start to finish. The business problems that the product helps us to achieve is having clear transparency of each project/campaign under a single umbrella. We use it to kickoff each project by adding all the required assets/documentation and supporting pieces and creating dependencies for each team.

Pros

Project Management
Holistic view of each project/campaign
Creating ownership for each stakeholder

Cons

Creating dependency between each workflow task
User Interface - Can be challenging at times to understand

Return on Investment

Ability to manage all your content needs from a single platform
Time saving for publishing a new page

Usability

Alternatives Considered

Optimizely Content Marketing Platform

Other Software Used

Kentico Xperience, Adobe Experience Manager

Steve Yates

Technical Digital Marketing Manager in Marketing at Freshfields (5001-10,000 employees)

Use Cases and Deployment Scope

Website management, website optimization, contact management and campaign management.

Pros

The content management for the website optimization works really well.
The modules are easy to use.
Edit pages are really easy to manipulate, very straightforward user interface to keep everything working well.

Cons

Nothing off the top of my head that can think. Sometimes you can click on something by mistake and then you end up going back, but overall it's a more like user issue rather than system issues. So nothing I can think of off the top of my head.

Return on Investment

I think all the content in one platform, the ability to share content between pages and reuse blocks for multiple users at the same time makes it really easy to collaborate on projects and work together.

Usability

Ivickza Sanchez, MBA View profile

Global Marketing Operations Director in Corporate at GE Healthcare (5001-10,000 employees)

Use Cases and Deployment Scope

Centralized collaboration, standardization of campaign and asset processes, one source of truth for files and assets, and by integrating with other tools, it became the hub of marketing operations.

Pros

Workflow management
integrations with other tools
intuitive interface
Excellent support
A true partner

Cons

Customer Journey Reporting
Integration with Sitecore
Project Planning

Return on Investment

Centralized all content in one place
Automated manual processes
Brought stakeholders into one place/one view
provided better visibility for reporting

Usability

Other Software Used

Adobe Marketo Engage

Verified User

Employee in Information Technology (10,001+ employees)

Use Cases and Deployment Scope

Optimizely CMS is used on our main marketing website: www.veritiv.com. I am the product owner of the website and lead the development team on enhancements and maintenance. We use a CMS for our Non-Product Pages, such as Insights, Blogs, Articles, Campaigns, and more. This product is our main tool to publish content on our website. We have content authors who manage the content, and we, as developers, support their need for easier, more dynamic content creation.

Pros

Localization for all the available languages.
Visitor Groups can be set up, and all imaginable groups can be served according to their respective needs.
Version History - can always revert back to the previous version.
Preview Mode.

Cons

Optimizely Forms can be improved so we won't need to create our custom one.
Exporting and Importing pages and blocks are always failing for us.
If there's a way to improve copy-pasting pages and decide which languages can be carried over.

Return on Investment

Multisite is our biggest ROI because we can deploy an unlimited number of websites using a single code base.
All content is being served to stakeholders; we just need to customize it to their needs with the development team.
Publishing content is instant no turnaround time needed to develop a content change.

Usability

Other Software Used

inriver PIM, Atlassian Jira

Adobe Experience Manager

Acquia Digital Experience Platform

Contentful

Contentstack

Optimizely Content Management System

What is Optimizely Content Management System?

Categories & Use Cases

Media