A must-have digital marketing tool for agencies
Use Cases and Deployment Scope
As an agency, we use OptinMonster for our clients to generate leads. When so much website traffic is unidentifiable or lost, OptinMonster helps to convert those visitors into leads so we can re-market to them via email. To a lesser extent, OptinMonster can be used to quickly set up an alert message or call to action button to direct visitors to other important places on the website.
Pros
- It is incredibly easy to set up a campaign. They have dozens of templates that already look great, based on different goals or types, such as downloading an eBook, purchasing a product, an alert message, etc. You really just need to brand it to your liking. Adjustments are easy, too, as everything is drag and drop.
- The options for display rules are also incredible, too, especially if you use WordPress. Show campaigns on specific devices, pages, post types, or categories, and trigger campaigns based on exit intent, time on site, time on page, scroll depth, if they have or haven't seen it before, and many many more.
- OptinMonster also does a great job of helping their community. Their support team is very responsive and helpful, you can get access to an inner circle Facebook group of other users to learn best practices and they have OptinMonster University to learn how to use the platform better and learn strategies for digital marketing in general.
Cons
- Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
- The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
Likelihood to Recommend
OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
