What is Zemanta?
Zemanta is a multi-channel demand-side platform (DSP) built for engagement and performance, according to the vendor. It aims to optimize outcomes and post-click behavior for advertisers. Zemanta is suitable for companies of all sizes, from small businesses to large enterprises. Marketing managers, advertising agencies, digital marketers, media buyers, and e-commerce companies across various industries reportedly rely on Zemanta to streamline their programmatic media buying and achieve their advertising goals.