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Paladin, now part of Brandwatch

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What is Paladin, now part of Brandwatch?

Paladin is presented as an essential influencer marketing platform for brands, agencies, and creator networks. Boasting customers in 30+ countries across 6 continents, the Paladin platform streamlines influencer discovery, talent management, and campaign reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.

Categories & Use Cases

Media

Identify the perfect creator for your agency roster or brand campaign. Paladin’s influencer discovery tool tracks 50M+ global creators, making it easy to pinpoint the right influencers every time.
Easily track your influencer relationships in a private CRM, whether they’re exclusive or non-exclusive talent partners. Record each influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields. You can also monitor correspondence with your talent via automated bcc email tracking.
Say goodbye to screenshots and manual reporting nightmares. Our platform automatically tracks all sponsored content, even saving ephemeral posts like Instagram Stories to view after they expire.
Our platform reports on campaign impressions, viewership, engagements, and audience demographics throughout the campaign so you can provide trusted, real-time updates to your clients via exportable reports or a live dashboard.

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