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PlayPlay

Score10 out of 10

3 Reviews and Ratings

What is PlayPlay?

PlayPlay is an online video maker that any communication professional can use to produce, in minutes, videos ready to publish on social media, blogs or on internal channels. Stories, interviews, news clips, events and product promotions, job offers… Engage audiences with video!

The vendor states that PlayPlay is best for, but not limited to: small to large companies that need to create engaging videos for social media, highlight internal initiatives and employee projects, and build their employer brand. They state more than 300 brands already use PlayPlay, including: World Bank, Babbel, Dailymotion, Westfield, Danone, Eurosport, and Total.

There are a variety of pricing plans based on multi-user capability. Create users company-wide or within teams to boost video content output. Upload company branding and logos so that output can be multiplied across a variety of channels, while enabling employees to create their own content.

Their Customer Support team speaks English and French, with support in other languages available upon request. They offer a chat service and aim to respond within a few minutes to every need. The Customer Success team offers technical help, walkthroughs for new users, expert video strategies, and inspiration for new content. There is also a Help Center which offers a detailed FAQ page, various guides, and walkthroughs.

Categories & Use Cases

Media

Screenshot of Templates
Screenshot of Select different screens and build your video according to your objectives
Screenshot of Need inspiration? Choose  from a variety of templates to help get you started

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Screenshot of Templates

Top Performing Features

  • Video link sharing

    Allows users to generate hyperlinks for sharing individual videos or players.

    Category average: 9.6

  • External video

    Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.

    Category average: 8.6

  • Internal video

    Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.

    Category average: 8.7

Areas for Improvement

  • User management

    Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.

    Category average: 8.1

  • Player customization

    The video player can be customized according to the organization's desired look & feel.

    Category average: 6.9

  • On-Demand video

    The platform allows users to store and play pre-recorded videos on demand.

    Category average: 8.2

PlayPlay is the simplest and best video maker

Pros

  • Very simple-to-use but super professional looking video templates
  • Intuitive platform for creating a story with video
  • One-click resizing for social formats
  • Amazing customer success--if you need it--offering recommendations to make your video look amazing
  • Access to Getty Premier for video and image stock

Cons

  • Product is very easy to use; I got a little stuck on changing font colors with text
  • Automatic subtitling is amazing, but you do need to adjust the words per screen

Return on Investment

  • Huge ROI--we're saving thousands on editing costs
  • It's another way to repurpose content
  • Our staff has loved using the product--also less work for them

Other Software Used

HubSpot Marketing Hub, Hootsuite, Buffer