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Pure360 Reviews and Ratings

Rating: 7 out of 10
Score
7 out of 10

Community insights

TrustRadius Insights for Pure360 are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Pure360 is a versatile email marketing software that is widely used for a variety of marketing duties. Users have found that Pure360 simplifies the process of sending emails, making it efficient and time-saving. It offers a valuable learning and development experience for users, allowing them to understand their customers' needs and preferences better. The software enables the creation of effective solo sales emails and provides reports that enhance customer understanding and targeting. Moreover, Pure360 is highly regarded for its excellent customer support, compensating for any software challenges that users may encounter.

One of the standout features of Pure360 is its ability to automate emails, making it an invaluable tool for nurturing new customers and generating leads. With Pure360, users can easily send out automated emails to new subscribers or use it for basket recovery to increase sales and expand their customer base. Furthermore, the software facilitates various types of testing, such as content, subject lines, and sending time optimization, allowing users to continuously improve their email campaigns' effectiveness.

Users also appreciate Pure360's user-friendly interface and ease of use. The software allows for quick creation of email campaigns with personalized content and segmentation options. It provides detailed tracking and analysis of email performance, helping users evaluate the results of their campaigns and optimize their efforts. Pure360's reporting feature offers valuable insights for marketing outreach in other areas as well.

While some users have experienced issues with the saving function and the lack of a pause feature for sending emails, overall, Pure360 is praised for its reliability and efficient performance. It has proven to be especially beneficial for small businesses and clients who value tailored solutions to meet their specific needs.

In conclusion, Pure360 is a powerful email marketing software that simplifies the process of sending emails while providing valuable insights into customer behavior and preferences. It offers excellent customer support and automation features that save time and increase productivity. Whether it's creating targeted campaigns, optimizing email content, or enhancing customer understanding, Pure360 proves to be a reliable tool that helps businesses achieve their marketing goals.

Reviews

3 Reviews

Easy to implement and use!

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We had multiple brands that were quite separate so we wanted an email marketing software which allowed us to create audiences for the brands as well as cross sell and up sell opportunities. Previous to this we only sent emails manually which didn’t allow for any comprehensive analytics to create learnings.

Pros

  • Analytics
  • Interface
  • Audiences

Cons

  • Dara enrichment
  • Data cleansing
  • AI Ideation

Likelihood to Recommend

It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs.

VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
Pure360
3 years of experience

Honest review

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We used the application for our email marketing campaigns which also included automation.

Within the email we used there ai functionality to populate elements within the email to showcase trending products or should the user have an account and some sort of purchase or search history... The application would use personalisation to target the user better.

Pros

  • Email marketing
  • Personalised
  • Integration to CRM

Cons

  • UX
  • Simplify the interface
  • More tutorials

Likelihood to Recommend

Fir the price it's decent but budget depending you could probably invest in other tools that are more focused on certain areas/elements that the application tries to done as a one stop shop.

Customer service/account managers are also very welcoming and helpful when it comes to resolving any issues and questions.

VU
Verified User
Manager in Marketing (51-200 employees)
Vetted Review
Pure360
2 years of experience

Great WISYWIG but there are some flaws that need improving

Rating: 4 out of 10
Incentivized

Use Cases and Deployment Scope

Pure360 was used by marketing agency both for the business's own email campaigns and for clients' campaigns. We also used it to host documents online. It was an effective email marketing software.

Pros

  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support

Cons

  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!

Likelihood to Recommend

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.

VU
Verified User
Executive in Marketing (1-10 employees)
Vetted Review
Pure360
3 years of experience