TrustRadius
Opentag is an enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.https://dudodiprj2sv7.cloudfront.net/product-logos/NI/NB/5F3SXVU4QA6F.pngQubitMy experience with Qubit2017-07-26T22:23:15.935ZIt is on our e-commerce sites. It is used by the e-commerce team. It is assisting us in deploying pixels for third party tools such as analytics tools.,Deploy/disable pixels to production on demand
Be able to control pixel position and firing criteria
Use a directory of third party vendors which makes it even faster,Reporting part is lacking
Copy pixels between containers no longer exists,8,We were able to deploy marketing tools such as an A/B test platform, re-targeting pixels, and conversion pixels which had an impact on revenues.,Google Tag Manager,Able to send data on user behavior
Able to tag funnels
Able to increase revenues thanks to capturing data on shopping cart,We use the custom variable [JavaScript] which enables us to collect, track and communicate user data across different platforms.,Zoom, Google AnalyticsDan Ben-ZikryQubit improves ROI of digital marketing initiatives2014-11-20T22:49:55.986ZQubit is used by the marketing department for tag management. Qubit also supports us to complete complex marketing tests to assess incremental value of marketing initiatives.,Simple process for integrating Opentag onsite, fully managed service for ease of tag implementation (options are available if no technical expertise within your company),Extension of marketing analytics capability for offsite marketing activity,9,Increased speed of tag implementation (previously took a minimum of 2 weeks - can now be implemented instantly), freeing up tech time to work on other projects
Enables implementation of rules around tag firing to improve ROI e.g. affiliates tags only fire if certain criteria are met as opposed to all the time,,9Kat WinnNear-perfect tag management for a large eCommerce organisation2016-04-15T17:35:27.307ZWe use Qubit Opentag to manage the third party tags, or scripts on our websites. Opentag adds a degree of separation between the tags and the rest of our codebase and allows us to easily enable, disable or edit a tag as and when we need to in a really simple user interface which is accessible to non-developers as well as developers.,Easily enable or disable tags.
Great on-page script editing with Sublime Text style text editor.
Very useful filtering and dependency management.,Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.,9,One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
Managing all of our tags in one place has removed a lot of potential complications.,Asana, JIRA Software, Trello, Bazaarvoice Conversations, Oracle ATG Web Commerce, Adobe Photoshop, Akamai, AppDynamics, Google Analytics Premium, lynda.com,More than 30 vendorsVerified User
Unspecified
Qubit Opentag
16 Ratings
