TrustRadius
Opentag is an enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.https://dudodiprj2sv7.cloudfront.net/product-logos/NI/NB/5F3SXVU4QA6F.pngMy experience with QubitIt is on our e-commerce sites. It is used by the e-commerce team. It is assisting us in deploying pixels for third party tools such as analytics tools.,Deploy/disable pixels to production on demand Be able to control pixel position and firing criteria Use a directory of third party vendors which makes it even faster,Reporting part is lacking Copy pixels between containers no longer exists,8,We were able to deploy marketing tools such as an A/B test platform, re-targeting pixels, and conversion pixels which had an impact on revenues.,Google Tag Manager,Able to send data on user behavior Able to tag funnels Able to increase revenues thanks to capturing data on shopping cart,We use the custom variable [JavaScript] which enables us to collect, track and communicate user data across different platforms.,Zoom, Google AnalyticsQubit improves ROI of digital marketing initiativesQubit is used by the marketing department for tag management. Qubit also supports us to complete complex marketing tests to assess incremental value of marketing initiatives.,Simple process for integrating Opentag onsite, fully managed service for ease of tag implementation (options are available if no technical expertise within your company),Extension of marketing analytics capability for offsite marketing activity,9,Increased speed of tag implementation (previously took a minimum of 2 weeks - can now be implemented instantly), freeing up tech time to work on other projects Enables implementation of rules around tag firing to improve ROI e.g. affiliates tags only fire if certain criteria are met as opposed to all the time,,9Near-perfect tag management for a large eCommerce organisationWe use Qubit Opentag to manage the third party tags, or scripts on our websites. Opentag adds a degree of separation between the tags and the rest of our codebase and allows us to easily enable, disable or edit a tag as and when we need to in a really simple user interface which is accessible to non-developers as well as developers.,Easily enable or disable tags. Great on-page script editing with Sublime Text style text editor. Very useful filtering and dependency management.,Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.,9,One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit. Managing all of our tags in one place has removed a lot of potential complications.,Asana, JIRA Software, Trello, Bazaarvoice Conversations, Oracle ATG Web Commerce, Adobe Photoshop, Akamai, AppDynamics, Google Analytics Premium, lynda.com,More than 30 vendors
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Qubit Opentag
16 Ratings
Score 7.9 out of 101
TRScore

Qubit Opentag Reviews

Qubit Opentag
16 Ratings
Score 7.9 out of 101
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Dan Ben-Zikry profile photo
July 26, 2017

Qubit Opentag Review: "My experience with Qubit"

Score 8 out of 10
Vetted Review
Verified User
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It is on our e-commerce sites. It is used by the e-commerce team. It is assisting us in deploying pixels for third party tools such as analytics tools.
  • Deploy/disable pixels to production on demand
  • Be able to control pixel position and firing criteria
  • Use a directory of third party vendors which makes it even faster
  • Reporting part is lacking
  • Copy pixels between containers no longer exists
If needed to deploy pixels in no time, fast - this is an ideal candidate.
Less if you need special targeting rules as these are a bit behind - compares with Google Tag Manager.
Read Dan Ben-Zikry's full review
Kat Winn profile photo
November 20, 2014

Qubit Opentag Review: "Qubit improves ROI of digital marketing initiatives"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Qubit is used by the marketing department for tag management. Qubit also supports us to complete complex marketing tests to assess incremental value of marketing initiatives.
  • Simple process for integrating Opentag onsite, fully managed service for ease of tag implementation (options are available if no technical expertise within your company)
  • Extension of marketing analytics capability for offsite marketing activity
Read Kat Winn's full review
No photo available
April 15, 2016

Qubit Opentag Review: "Near-perfect tag management for a large eCommerce organisation"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Qubit Opentag to manage the third party tags, or scripts on our websites. Opentag adds a degree of separation between the tags and the rest of our codebase and allows us to easily enable, disable or edit a tag as and when we need to in a really simple user interface which is accessible to non-developers as well as developers.
  • Easily enable or disable tags.
  • Great on-page script editing with Sublime Text style text editor.
  • Very useful filtering and dependency management.
  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.
Qubit Opentag is a really well thought out product which is constantly being worked on and improved.
Read this authenticated review

Feature Scorecard Summary

Tag library (1)
10
Ease of writing custom tags (1)
10
Rules-driven tag execution (1)
9
Improved page load times (1)
10

About Qubit Opentag

Opentag is an enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.
Categories:  Tag Management

Qubit Opentag Features

Has featureContainer tags for grouping 3rd party technologies
Has featureCPA de-duplication
Has featureMarketing technology targeting and testing

Qubit Opentag Screenshots

Qubit Opentag Integrations

Criteo Dynamic Retargeting, LivePerson, Google Adwords, Ntoklo, Bluekai

Qubit Opentag Competitors

Google Tag Manager, BrightTag, Tealium, Ensighten, Tagman

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No

Qubit Opentag Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Phone

Qubit Opentag Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:All
Supported Languages: English