Qubit OpenTag

Qubit OpenTag

About TrustRadius Scoring
Score 8.7 out of 100
Qubit OpenTag

Overview

Recent Reviews

Easy to use and very efficient!

9 out of 10
April 14, 2022
QUBIT is a great tool that helps us stay agile and monitor the health of the revenue engine across marketing, sales, and customer, along …
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Pricing

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What is Qubit OpenTag?

Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is ObservePoint?

ObservePoint is a web analytics tagging audit tool.

Features Scorecard

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Product Details

What is Qubit OpenTag?

Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.

Qubit OpenTag Features

  • Supported: Container tags for grouping 3rd party technologies
  • Supported: CPA de-duplication
  • Supported: Marketing technology targeting and testing

Qubit OpenTag Screenshots

Qubit OpenTag Video

Shop Direct is home to the UK's most loved digital department stores including Very, Littlewoods, Isme, K&Co, and Woolworths. They began working with Qubit in 2012, implementing Universal Variable as a data layer and migrating over 200 tags to Qubit's tag manager, Opentag. The...
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Qubit OpenTag Downloadables

Qubit OpenTag Integrations

Qubit OpenTag Competitors

Qubit OpenTag Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Qubit OpenTag?

Opentag is an open source enterprise tag management solution that runs on Qubit's open Universal Variable data model. Some key features include: Container Tag, CPA De-duplication and Privacy Consent.

What are Qubit OpenTag's top competitors?

Google Tag Manager are common alternatives for Qubit OpenTag.

Who uses Qubit OpenTag?

The most common users of Qubit OpenTag are from Mid-sized Companies (51-1,000 employees) and the Retail industry.

Reviews and Ratings

 (18)

Ratings

Reviews

(1-4 of 4)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
QUBIT is a great tool that helps us stay agile and monitor the health of the revenue engine across marketing, sales, and customer, along with providing great data analytics and insights.
  • Data analysis
  • Configurable Alerts and Notifications
  • Quick & easy tagging process
  • More custom export
  • Training and how-to tutorials
Pros: Easy tagging process, custom alerts, and Notifications, KPIs dashboard, Marketing operations alignment. Cons: Could use some improvement around the custom export options for data visualization.
Friendly and knowledgeable customer support team.
Dan Ben-Zikry | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is on our e-commerce sites. It is used by the e-commerce team. It is assisting us in deploying pixels for third party tools such as analytics tools.
  • Deploy/disable pixels to production on demand
  • Be able to control pixel position and firing criteria
  • Use a directory of third party vendors which makes it even faster
  • Reporting part is lacking
  • Copy pixels between containers no longer exists
If needed to deploy pixels in no time, fast - this is an ideal candidate.
Less if you need special targeting rules as these are a bit behind - compares with Google Tag Manager.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Qubit Opentag to manage the third party tags, or scripts on our websites. Opentag adds a degree of separation between the tags and the rest of our codebase and allows us to easily enable, disable or edit a tag as and when we need to in a really simple user interface which is accessible to non-developers as well as developers.
  • Easily enable or disable tags.
  • Great on-page script editing with Sublime Text style text editor.
  • Very useful filtering and dependency management.
  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.
Qubit Opentag is a really well thought out product which is constantly being worked on and improved.
Kat Winn | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Qubit is used by the marketing department for tag management. Qubit also supports us to complete complex marketing tests to assess incremental value of marketing initiatives.
  • Simple process for integrating Opentag onsite, fully managed service for ease of tag implementation (options are available if no technical expertise within your company)
  • Extension of marketing analytics capability for offsite marketing activity