Near-perfect tag management for a large eCommerce organisation
April 15, 2016

Near-perfect tag management for a large eCommerce organisation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit Opentag

We use Qubit Opentag to manage the third party tags, or scripts on our websites. Opentag adds a degree of separation between the tags and the rest of our codebase and allows us to easily enable, disable or edit a tag as and when we need to in a really simple user interface which is accessible to non-developers as well as developers.

Pros

  • Easily enable or disable tags.
  • Great on-page script editing with Sublime Text style text editor.
  • Very useful filtering and dependency management.

Cons

  • Being able to preview in the same way Qubit Deliver experiments can be previewed would be a great feature before publishing changes.
  • One of the most obvious and beneficial features is the huge reduction in HTTP requests, giving us a great site performance benefit.
  • Managing all of our tags in one place has removed a lot of potential complications.
Qubit Opentag is a really well thought out product which is constantly being worked on and improved.

Qubit OpenTag Feature Ratings

9.8
Tag library
10
Tag variable mapping
Not Rated
Ease of writing custom tags
10
Rules-driven tag execution
9
Tag performance monitoring
Not Rated
Page load times
10
Mobile app tagging
Not Rated
Library of JavaScript extensions
Not Rated
Tag Load Rules ()
Not Rated
Not Rated
Event tracking
Not Rated
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
Not Rated
Automated error checking
Not Rated
TMS Architecture ()
Not Rated
Not Rated
Role-based user permissions
Not Rated

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