TrustRadius: an HG Insights company

What is Retargeting?

Retargeting biz is a powerful software designed to assist e-commerce platforms, marketing agencies, and online stores in boosting their conversions. By offering automated Facebook and Google Display and Search ads campaigns that are personalized, Retargeting aims to engage with existing users while simultaneously attracting new traffic. Messages through Google, Facebook Ads, e-mails, on-site pop-ups or banners, SMSs as well as push notifications are displayed automatically ensuring swift engagement of visitors.

To improve customer retention for businesses using the platform, Retargeting offers several features which can aid conversion such as Behavioral Pop-ups that entice guests back to the site by incentivizing interest in items they have previously browsed; Recommendation Engine based on AI cognitive matrix; Personalized Emails offering reminders for products of interest or alternative options coupled with discounts amongst other customization tools to match store branding. Additionally, users can define how often triggers reach a particular email hence maximizing targeting efforts without coming off as spammy. All these functionalities provide cost-efficient solutions geared towards increasing product purchases by returning customers thereby creating a successful funnel from acquisition to retention.