TrustRadius: an HG Insights company

What is Roadmark?

Roadmark is a web-based product management tool for creating and sharing product roadmaps. When plans change, teams can branch a roadmap rather than replace the original timeline, preserving both the prior direction and the rationale for the change.

Key Capabilities

  • Branching roadmaps: Each change in direction creates a dated branch. The original and revised timelines remain visible on the roadmap.
  • Decision logging: Roadmark requires a reason when a branch is created, creating a record of why the roadmap changed.
  • Data import and synchronization: The platform imports milestones from Linear, Jira, GitHub, GitLab, Asana, Notion, monday.com, Azure DevOps, Shortcut, YouTrack, and CSV files. Optional daily synchronization updates milestone dates and statuses.
  • Sharing: Teams can publish read-only roadmap links and embed roadmaps in websites or documentation on any plan. Password-protected links, expiring links, and removal of Roadmark branding are available on paid plans.
  • Tracking and collaboration: Confidence levels and slip history are available on all plans. Real-time editing, comments, and @mentions are available on paid plans.
  • Decision feed: Public decision feeds let external stakeholders follow roadmap changes, react to updates, and subscribe to email follow-up, with no account required. Shared-link analytics, which record how often a link is opened without identifying individual viewers, are included with the Team plan.
  • AI assistance: Milestone drafts and decision-log drafts can be generated using a customer-supplied API key on any plan, or from a managed generation allowance included with paid plans. Investor summaries and roadmap stress tests are available on paid plans.
  • Export and audit controls: Roadmaps export to PNG, SVG, PDF, and PPTX on any plan. An append-only audit log of board changes is included with the Team plan.

Audience & Use Cases

  • Audience: Product teams, founders, and stakeholders who need to communicate evolving product plans.
  • Use cases: Record roadmap decisions, share product direction with customers or investors, import delivery milestones, and preserve the history behind plan changes.

Technical Specifications

  • Deployment: Web-based; no local installation required.
  • Integrations: Linear, Jira, GitHub, GitLab, Asana, Notion, monday.com, Azure DevOps, Shortcut, YouTrack, and CSV.
  • Sharing: Public and embeddable links on all plans; password-protected and expiring links on paid plans.
  • Plan availability: Free plan for one roadmap. Pro is $ 15 per workspace per month, and Team is $ 49 per workspace per month, each with a 7-day trial that requires no card. Read-only viewers are unlimited on every plan.

Categories & Use Cases

Media

Screenshot of Creating a branch (pivot) on a roadmap board. The new branch forks from a chosen milestone, and the "Why are we changing direction?" field is required — a roadmap cannot change direction without a recorded reason. The original plan stays on the board as a dashed ghost line.
Screenshot of A public roadmap board. The dashed indigo line is the original plan; each coloured branch is a recorded change of direction, with completed, in-progress, and abandoned milestones shown on the same timeline. Viewers open the link without an account.
Screenshot of Importing a roadmap from an existing tool. Milestones can be pulled from YouTrack, GitHub Projects, Jira, Notion, monday.com, Asana, GitLab, Azure DevOps, Linear, Shortcut, or from a CSV file. The source system is read-only and stays untouched.
Screenshot of The public decision feed: every pivot and every date change in chronological order, each with the reasoning behind it. Shared as a link, it lets investors and customers see how a plan evolved without asking for an update.

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Screenshot of Creating a branch (pivot) on a roadmap board. The new branch forks from a chosen milestone, and the "Why are we changing direction?" field is required — a roadmap cannot change direction without a recorded reason. The original plan stays on the board as a dashed ghost line.