TrustRadius: an HG Insights company

What is Roadmark?

Roadmark is a web-based product management tool for creating and sharing product roadmaps. When plans change, teams can branch a roadmap rather than replace the original timeline, preserving both the prior direction and the rationale for the change.

Key Capabilities

  • Branching roadmaps: Each change in direction creates a dated branch. The original and revised timelines remain visible on the roadmap.
  • Decision logging: Roadmark requires a reason when a branch is created, creating a record of why the roadmap changed.
  • Data import and synchronization: The platform imports milestones from Linear, Jira, GitHub, GitLab, Asana, Notion, monday.com, Azure DevOps, Shortcut, YouTrack, and CSV files. Optional daily synchronization updates milestone dates and statuses.
  • Sharing and collaboration: Teams can publish read-only roadmap links, embed roadmaps in websites or documentation, use password-protected or expiring links, and remove Roadmark branding on eligible plans. Collaboration features include real-time editing, comments, @mentions, confidence levels, and slip history.
  • Decision feed and analytics: Public decision feeds let external stakeholders follow roadmap changes, react to updates, and subscribe to email follow-up. Shared-link analytics record viewer activity.
  • AI assistance: AI-assisted features generate milestone drafts, decision-log drafts, investor summaries, and roadmap stress tests. Teams can use their own API key or a managed generation allowance.
  • Export and audit controls: Roadmaps export to PNG, SVG, PDF, and PPTX. The platform also provides an append-only audit log.

Audience & Use Cases

  • Audience: Product teams, founders, and stakeholders who need to communicate evolving product plans.
  • Use cases: Recording roadmap decisions, sharing product direction with customers or investors, importing delivery milestones, and preserving the history behind plan changes.

Technical Specifications

  • Deployment: Web-based; no local installation required.
  • Integrations: Linear, Jira, GitHub, GitLab, Asana, Notion, monday.com, Azure DevOps, Shortcut, YouTrack, and CSV.
  • Sharing: Public, embeddable, password-protected, and expiring links.
  • Plan availability: Roadmark lists a Free plan supporting up to three roadmaps; current Pro and Team pricing is available on the official Roadmark website.

Categories & Use Cases

Media

Screenshot of Creating a branch (pivot) on a roadmap board. The new branch forks from a chosen milestone, and the "Why are we changing direction?" field is required — a roadmap cannot change direction without a recorded reason. The original plan stays on the board as a dashed ghost line.
Screenshot of A public roadmap board. The dashed indigo line is the original plan; each coloured branch is a recorded change of direction, with completed, in-progress, and abandoned milestones shown on the same timeline. Viewers open the link without an account.
Screenshot of Importing a roadmap from an existing tool. Milestones can be pulled from YouTrack, GitHub Projects, Jira, Notion, monday.com, Asana, GitLab, Azure DevOps, Linear, Shortcut, or from a CSV file. The source system is read-only and stays untouched.
Screenshot of The public decision feed: every pivot and every date change in chronological order, each with the reasoning behind it. Shared as a link, it lets investors and customers see how a plan evolved without asking for an update.

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Screenshot of Creating a branch (pivot) on a roadmap board. The new branch forks from a chosen milestone, and the "Why are we changing direction?" field is required — a roadmap cannot change direction without a recorded reason. The original plan stays on the board as a dashed ghost line.