RYPL

Rypl replies to and moderates comments and DMs on Facebook and Instagram, plus comments on TikTok ads. It is built for brands, online stores and agencies that run paid social and get more comments than they can answer by hand.

Every new comment gets an intent label: question, purchase, complaint, spam and so on. Questions get an answer in the brand voice, written from an internal knowledge base: a website, Q&A answers and documents. Replies go out in the language of the comment; on the default setting, and the vendor states that 97% of Facebook replies go out within a minute (Rypl's own measurement). Spam, scam links and hate are hidden within seconds by banned words, plain-language moderation rules and a tone filter. Complaints stay visible and wait for a person in the Needs attention queue.

Every plan includes Facebook, Instagram and TikTok ads, AI replies to comments and DMs, the knowledge base and automatic moderation. Plans are flat: $19, $49 or $89 a month, with no limit on comments and a 7-day free trial. Rypl connects through the official Meta and TikTok APIs and works in the browser, with nothing to install.