I am very happy with Sampler
Use Cases and Deployment Scope
When we launched our health and wellness brand Frusirnag amid a pandemic - a time where in-store product sampling was not an option, we had to get creative and find new ways to reach our ideal consumer. We partnered with Sampler and built an engaging digital sampling program to distribute thousands of samples and drive trial and awareness of their Amino Complex & Immunity Blend supplement. Through the program, Sampler users were invited to complete a diagnostic questionnaire that matched them with products best suitable for their needs and lifestyle - ensuring that every sample was delivered to Frusirnag’s ideal shopper. Samples were delivered directly to their doorstep where they’d have an opportunity to experience the product at home and put it to the test.
Pros
- Email opt-ins for consumer education.
- Ensuring that every sample was delivered to Frusirnag’s ideal shopper based on the pre-sampling questionnaires.
- Early product feedback from the subscribers.
Cons
- I saw some Sampler parcel boxes distorted when they were delivered to the subscribers.
- Varieties of product samples that available for subscribers.
- The questionnaire can be further flexible to accommodate the brand's needs.
Likelihood to Recommend
I have a skincare mini set and would like to partner with Sampler. However, they cannot come up with an immediate solution to suit my sampling needs. This means that their operations are sometimes limited by their current capacity. If the product is of small size, it seems that they are always ready for service.
